Digital Communication
Strategy for Healthcare
Professional

Elevate your business, practice, or career to next level and be digitally ready!

Digital Communication Strategy for Healthcare Probational - MedEduPro

Digital Communication Strategy for Healthcare Professionals

Elevate your business, practice, or career

to next level and be digitally ready!

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.

The Training Program in Healthcare Communication and Social Media is a tailor-made program that aims to:

01

Educate the communication specialists about the best practices to connect with various healthcare stakeholders effectively

02

Help build better patient and HCPs (Healthcare Professionals) communications

03

Empower healthcare professionals towards building health literacy

04

Promote optimal utilization of Digital Marketing and Content Strategies to help them reach wider customer base

Why
Training Program in Digital Communication
Strategy for Healthcare Professionals?

There is a need for professional training in medical and healthcare communications that can help the healthcare and communications specialists in developing and implementing effective strategies for a better digital connect with their consumers/patients/ doctors.

What makes this program unique?

Courseware developed based on industry best practices and projects executed

Pedagogy inspired by the principles of Problem-Based Learning Approach

Access to LMS

Every module is integrated with Assessments and assignment

Social Media Knowledge Resource Kit for medical and healthcare communication

Focus on content writing – messaging for HCPs and consumers/patients

Realtime case-studies and portfolios of IMCdigital.life and industry partners

Networking

Hackathon

Webinars and industry leadership interactions

Eligibility

Who can take up Training Program in Healthcare Communication and Social Media?

  • Entrepreneurial doctors and healthcare professionals
  • Hospital administrators
  • Healthcare professionals into marketing and communication
  • Digital marketing members of hospital/pharma/medical devices
  • Public health professionals
  • Brand/product managers
  • Healthcare-IT professionals
  • Digital health/medicine/therapeutics professionals
  • Payers/patient outreach professionals
  • Job aspirants
  • Freelancers/Consultants
  • Professionals from media/agencies
  • Students

Curriculum

The course curriculum consists of 6 modules along with one module-zero and integrated with industry based live case solving assignments.

How it works ?

Working through this course and the assignment requires the participant to apply the theoretical knowledge obtained through this course into solving a real business digital communication problem.

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module - 0

Foundation Assignment brief and Set of instructions

Master case submission approval

module - 3

Selecting Strategy

Submit assignment on master case topic. Acceptance and approval of assignment.

module - 2

Defining Objective

Submit assignment on master case topic. Acceptance and approval of assignment.

module - 1

Audience Analysis

Submit assignment on master case topic. Acceptance and approval of assignment.

module - 4

Content Development

Submit assignment on master case topic. Acceptance and approval of assignment.

module - 5

Digital and Social Communication Tool

Submit assignment on master case topic. Acceptance and approval of assignment.

module - 6

Review, Analysis and Impact

Submit assignment on master case topic. Acceptance and approval of assignment.

Certification

Final Assignment Presentation and solving master case discussed earlier upon completion of final assignment. Gain your completion certification.

After going through the Module Zero, the participants would read the Assignment Brief provided at the end of the Module Zero.

To be eligible for the completion certificate, every participant need to complete the Master Assignment. The Master Assignment consists of ONE MASTER CASE, which you will solve in 6 PARTS, starting from Module 1 through Module 6, building on itself progressively. This MASTER CASE, which runs parallelly to the course, is selected by the participants themselves, based on any healthcare communication requirement/problem at their workplace (or could be provided by MedEduPro, if you don’t have any). This MASTER CASE should be sent to the MedEduPro Team for approval. The participant is advised not to work on the case unless approved. A sample MASTER CASE and its worked example is provided in the Assignment brief.

After Module 1, the participant completes the Part-1 assignment and sends to the MedEduPro Team for feedback. Taking learning points from the feedback and revising the assignment  (if necessary), the participant would move on to the next module. So, after every module, the participant completes the respective part of the assignment, and gets it approved, before moving on to the next. By the end of the Module 6, the participant would have finished all six parts of the assignment and received feedback on them. Now, as part of the FINAL ASSIGNMENT, the participant would complete a presentation (based on provided criteria) on solving the MASTER CASE discussed earlier.

After successful completion of the MASTER ASSIGNMENT, the completion certificate would be issued to the participant.

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