Creating Patient-Centric Content: Strategies for Engaging and Educating Patients
Share on Social Networks: In today’s healthcare landscape, the shift
– Into medical communication since 2007.The training in “Social Media Writing- Pharma, Med-Tech, Devices, Wellness and Nutrition Businesses” is a custom designed program by industry experts meeting the global medical and health communication standards and hiring needs.
The program is powered by its unique 3 A – Assignment, Assessment and Advice upskilling model.
This course will help medical and healthcare professionals to become more effective medical writers by understanding and applying the best practices shared with examples in the courseware. The course is divided into twelve modules with integrated assessments, sample practice assignments and review check-sheet to map your learning progress. The course focuses on developing winning marketing content and best practices to be successful medical communicator to develop social media plan and content strategy for social media communication across popular platforms.
Skills you will gain
Choosing MedEduPro training programs means you get to work on industry-supported, up-to-date modern assignments. These assignments empower you to practice, boost your confidence, and highlight your writing skills as a strong portfolio during interviews or as valuable real-world experience.
For a suggested brand (real/fictitious),
Activity 1–
Activity 2:
Create examples of social media content to promote on i) Facebook, ii) LinkedIn, iii) Twitter and iv) Instagram.
Eligibility
Professionals From
Requirement and materials
3 Months
Note :
The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices:
Zero Plagiarism – No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
Medically Accurate – All the assignments need to be medically accurate with reference cited.
Abiding to given style guide / instructions.
Program Excellence Officer
Scientific Writing for Medical Communication
Understanding Digital ecosystem
Understanding Buying behaviour
Developing a Social Media plan
Principles of effective social media writing
Developing content for Social Media
Using Web Content as Source Material for Social Media Content
How to write for Facebook , Twitter, Linkedin, Blogging
Hands-on practice in revising social media content and tips for effective social media writing
The program provides a real-time learning platform for participants to attain the requisite medical writing skills to excel in their career. The participants can complete the training anytime within 5 months of the enrolment date.
The program is designed based on our experience of medical writing and our adoption of the best industry practices. Our team has experience of working on a wide range of medical writing projects for its global clients. As an organization, we have trained over 2500 plus professionals worldwide in medical writing. Our objective is to provide usable, affordable and experiential training for medical professionals. IMC is into the business of Medical/Healthcare marketing and communication. Therefore, the participants get to learn the writing standard and its application based on a wide range of projects executed by the company for its clients worldwide.
Visit http://www.imcdigital.life to learn more about us.
The secret sauce of your medical writing success is your assignments. These assignments given after completion of milestones would help you and our team to assess your progress in writing and identify the gaps and provide feedback and suggestions to improve it. Your assignments are reviewed by an experienced team who hold distinction in medical writing. The tutorials are bundled with over 5+ sets of assignments to help evaluate your learning at each milestone. On successful completion of the assignments, you will be awarded with certification.
As working professionals/students, you get full flexibility to take up the training anytime and anywhere. If you know the basics of computers and internet, it would be very easy and a user-friendly learning experience. What you will need is a computer and an internet connection. This program is presented in an asynchronous format. It means that students are not required to attend class at a certain given time, but can login and access the program when it is most convenient for them.
Module -1 : Understanding Digital ecosystem
Module -2 : Understanding Buying behaviour
Module-3 : Developing a Social Media plan
Module-4: Principles of effective social media writing
Module-5: Developing content for Social Media
Module-6: Using Web Content as Source Material for Social Media Content
Module-7: How to write for Facebook , Twitter, Linkedin, Blogging
Module-8: Hands-on practice in revising social media content and tips for effective social media writing
For a suggested brand (real/fictitious),
Activity 1–
Activity 2:
Create examples of social media content to promote on i) Facebook, ii) LinkedIn, iii) Twitter and iv) Instagram.
3 . Advise – Implement the feedback shared
Certification of Completion
The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices:
Zero Plagiarism – No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
Medically Accurate – All the assignments need to be medically accurate with reference cited.
Abiding to given style guide / instructions
First assignment submission at the of Milestone-1
Final Assignment is collective assignment having combined set activities testing the participants ability to draft patient/ consumer content writing, scientific writing , medico-marketing writing, e-learning and social-media content strategy development focused on one or two business cases.
Example: The participants could be asked to write content for Drug / Nutrition / Personalised Medicine/ Health App/ Medical Procedure / Medical Devices / Hospital Services.
Module -1 : Understanding Digital ecosystem
Module -2 : Understanding Buying behaviour
Module-3 : Developing a Social Media plan
Module-4: Principles of effective social media writing
Module-5: Developing content for Social Media
Module-6: Using Web Content as Source Material for Social Media Content
Module-7: How to write for Facebook , Twitter, Linkedin, Blogging
Module-8: Hands-on practice in revising social media content and tips for effective social media writing
For a suggested brand (real/fictitious),
Activity 1–
Activity 2:
Create examples of social media content to promote on i) Facebook, ii) LinkedIn, iii) Twitter and iv) Instagram.
3 . Advise – Implement the feedback shared
Certification of Completion
The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices:
Zero Plagiarism – No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
Medically Accurate – All the assignments need to be medically accurate with reference cited.
Abiding to given style guide / instructions
First assignment submission at the of Milestone-1
Final Assignment is collective assignment having combined set activities testing the participants ability to draft patient/ consumer content writing, scientific writing , medico-marketing writing, e-learning and social-media content strategy development focused on one or two business cases.
Example: The participants could be asked to write content for Drug / Nutrition / Personalised Medicine/ Health App/ Medical Procedure / Medical Devices / Hospital Services.
Digital Marketers: Marketing pros in pharmaceuticals, med-tech, wellness, and nutrition, keen on refining social media content creation skills.
Content Creators: Writers, bloggers, and social media managers tasked with crafting compelling posts for these specialized industries.
Health Communicators: Communication specialists within healthcare organizations striving to excel in compliant and captivating social media content.
Pharma Marketers: Pharmaceutical professionals focused on optimizing social media strategies within regulatory boundaries
Med-Tech Innovators: Innovators and experts in medical technology eager to harness social media effectively for product and service promotion.
Wellness & Nutrition Experts: Professionals in wellness, nutrition, or dietary supplements aiming to promote health-related offerings through engaging social media content.
Healthcare Providers: Pharmacists, nurses, doctors, and healthcare practitioners wanting to educate and reach patients through social media while adhering to industry regulations.
Social Media Managers: Professionals handling social media accounts for healthcare businesses, dedicated to improving content creation skills in these sectors.
Entrepreneurs: Business owners and startup founders planning healthcare ventures and seeking effective social media marketing for their products or services.
Healthcare & Marketing Students: Students studying healthcare, medicine, or marketing, interested in early exposure to social media writing skills in industry contexts.
Regulatory Specialists: Regulatory professionals in pharmaceuticals, medical devices, and health products, eager to grasp social media nuances within regulatory frameworks.
Sales & Biz Development Teams: Sales and business development pros in healthcare fields aiming to leverage social media for customer engagement and lead generation.
I first off wanted to say that I am really enjoying this course for medical writing. It has been very informative and structured.
— Dr. Andrew Keenan
Aptly conceived, professionally organized and impeccably executed program that builds and harnesses the skills required to set one above all others. Plugs the spark and fires up dormant talents. A must for every Pharma professional who wants to excel.
— Sam Devanand
The medical writing course from infocusRx provided a comprehensive understanding of how the medical writing industry functions. The courseware provided me a broad understanding of different aspects highlighted with emphasis on subject matter expertise. Thank you for the support through valuable feedback on the assignments for practical knowledge.
— Archana
The medical writing course from infocusRx provided a comprehensive understanding of how the medical writing industry functions. The courseware provided me a broad understanding of different aspects highlighted with emphasis on subject matter expertise. Thank you for the support through valuable feedback on the assignments for practical knowledge.
— E. Rajesh
The course module was designed in a wonderful way encompassing the theoretical as well as the practical experience. The study module was user friendly and furnished a plethora of information. Moreover the webinars of Industry experts was a perfect means of brushing up the modules learned. Finally I would like to thank you for designing such a study module. It was of great help to me and I would be looking forward to get associated with you in the future.
— Joseph Anto
When we hear the term ‘clinical’, the image that come to mind is that of a hospital, a clinic or a healthcare center. Until recently, a profession in healthcare meant direct involvement with patient care; which is not entirely the case today. The avenues in healthcare have broadened to include professions that don’t necessarily mean working in a hospital or a clinic. These professions are non-clinical and require healthcare expertise outside the patient care settings. However, indirectly, the non-clinical professions work towards improving Patient Care- the basic motto of healthcare.
These non-clinical professions are a breakthrough in the conventional image of the healthcare sector. In a non-clinical setting, the doctor may become a healthcare business analyst weighing the pros and cons of setting up a medical device company. A nurse may play the role of a software analyst guiding a team of software professionals in preparing a software application for patient admission. A midwife may become a writer, educating expectant mothers through various informative articles on a related website.
The diversification of conventional roles in healthcare has attracted many aspirants from both- outside the sector as well as from within it. Not only are opportunities available for the first-timers, but also for seasoned clinicians who might want an alternate career option, in which case, their clinical experience is an added advantage indeed.
Many of you, in the course of your clinical practice, might have come across situations, where you thought you could have guided your clients in a better way. There might be instances when- as a doctor you felt that whatever you explained at length about cholelithiasis to a patient, not a single word was heeded to; as a nurse you felt that health education about care of a neonate to the new mother went unheard; as a physiotherapist you felt the patients do not exercise their muscles as per your instructions to or as a lab technician you found the patient has not prepared himself for the test as per the instructions All these scenarios point towards one common problem- COMMUNICATION GAP. We must understand that a patient represents a common man who does not understand the medical terminologies and are rather scared of then. Mention of a single term that bounces off their head, makes them dis-interested in the content- how ever valuable it might be. In contrast, there is another group- the peers- people who are well versed with medical language and are comfortable using it. Same communication for both the groups does not work; the content should be customized for each.
These are very few examples from a limited setting in healthcare; there are plenty of instances where ends do not meet because the information was not expressed or written properly, in the way the target audience would understand. Expressing or writing information the right way may sound easy, but can turn out to be a Herculean task when you actually get down to doing it. Expressing scientific thoughts or writing medical information the right way- is what we call MEDICAL WRITING– it is an essential and indispensible quality in the healthcare sector- be it clinical or non-clinical professions. This quality of writing right is inborn is some and imbibed by others. And it is never too late- to polish the skill if you already have it or to learn it if you don’t.
Contributing to Healthcare the WRITE way- Medical writing is one of the non-clinical ways to contribute to healthcare. It requires the art of a writer and science of a healthcare professional to make a complete medical writer.
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