Creating Patient-Centric Content: Strategies for Engaging and Educating Patients
Share on Social Networks: In today’s healthcare landscape, the shift towards patient-centered care is not just a trend; it’s a cultural transformation that empowers patients to be actively involved in their health and healthcare decisions. This article explores effective strategies for developing patient-centric content that resonates with individuals, enhances health literacy, and fosters positive health […]
What are digital content and assets in Medical Communication ?
Share on Social Networks: Medical Communication Medical Communication refers to the practice of development of medically accurate information targeted to wide range of audiences : HCPs -healthcare professionals, patients, regulatory authorities, payers, and the general public. Medical Communication includes: Scientific Writing: Manuscripts, research papers, and abstracts for publication in medical journals. Regulatory Writing: Documents required for regulatory […]
The Importance of Medically Accurate Content in Healthcare Marketing
Share on Social Networks: This article aims to educate on why medically accurate content is the lifeline of medical communication and its impact on patient safety. The medical communicator plays a crucial role in educating HCPs with up-to-date, medically accurate, evidence-based information. Any inaccurate or misleading content produced by a medical communicator can lead to […]
Medical Writer role in the Growth of Online Pharmacy
Share on Social Networks: Pharmacy, as a critical component of the healthcare industry, has seen significant growth and evolution over the years. The emergence of online pharmacies has been a key driver of this transformation, with the expected Global E-pharmacy Market size reaching USD 308.8 billion by 2030. IMC (www.imcdigital.life) has extensively worked on developing […]
Role of medical writer in 13 billion USD Food and Nutrition industry !
Share on Social Networks: The global Food and Nutrition industry is projected to reach USD 12.63 billion by 2030, and the demand for responsible nutrition and public awareness of good nutrition for healthy living is increasing after the Covid-19 pandemic hit. Medical writers and healthcare communicators are instrumental in communicating the benefits of healthy eating, […]
Medical writers exceptional role in the success of medtech products
Share on Social Networks: According to Fitch Solutions, Medical device market is predicted to grow at a rate of 4.9%, with its market value hitting $200 billion in 2023. Medical devices being highly regulated, medical device consultants are greatly valued from their development through launching them in the market. Regulatory documentation, clinical trials and product communication are the key […]
5 Thumb Rules for Writing Winning Scientific Abstract
Share on Social Networks: A scientific abstract conveys the summary of a scientific paper to the audience without reading the entire paper. An abstract is as an important piece of writing that boosts the visibility of a study. They serve as a filter for the researchers to find the appropriate study in lesser time. Let […]
Medical Writing Market set to take a leap soon
Share on Social Networks: A report published by Zion Market Research says that the Global Medical Writing Market is set for Rapid Growth, to reach Value USD 2.95 Billion by 2025. The increasing requirement from healthcare and pharma communication and the growing investigational and regulatory services along with increased R&D expenditures are featured as the major driving […]
Role of a Medical Writer in a CRO
Contract Research Organisations, otherwise called as CROs,…
Social media-promotes engaging health campaigns a study of fitbit and garmin
Share on Social Networks: Social media delivers engaging health messages using different creative elements, inspirational images, and focus a new product. Edney S and team has conducted a study to examine the social media activity of commercially available wearable activity tracker brands. This study aimed to understand which creative elements they use to communicate with […]