Objective:
To provide healthcare professionals, marketers, and content creators with the essential tools and strategies to excel in creating impactful medical and digital content, from conceptualization to execution.
Class Room
Mastering Medical & Digital Assets : From Strategy to Execution
Elevate your career to the next level and be digitally ready!
9:00 AM to 4:00 PM / 26th October 2024
603, Saptagiri Towers Begumpet, Hyderabad
Masterclass on Digital Engagement Strategy for Pharma and Healthcare Business Growth
Elevate your career to the next level and be digitally ready!
9:00 AM to 4:00 PM | 26th October 2024
603, Saptagiri Towers Begumpet, Hyderabad
Workshop Overview
This hands-on workshop will cover the complete journey of content creation, starting from strategic medical and UX writing to developing digital assets and effective content strategies for different audiences. By the end of the session, participants will have actionable insights and skills to enhance their content across various channels.
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Get a Free User license
When you register for our workshop, you’ll receive FREE access to our Basics of Medical Writing and Healthcare Communication program
Session Timings
Date & Time
9:00 AM to 4:00 PM | 26th October 2024
Venue
603, Saptagiri Towers, SP Road, Begumpet,Hyderabad-16, Telangana, India
Workshop Modules
Design thinking in Medical Communication
Learn medical writing and UX principles to create clear, accurate, user-friendly content.
Strategies for Consumers/ Patients engagement
Craft content strategies for patients, caregivers, and the general public.
Strategies for Healthcare Professionals (HCPs) engagement
Develop evidence-based content for HCPs' continuous learning and clinical practices.
Strategies for marketing campaigns – B2B / B2C.
Design content for large-scale public health campaigns.
Target Audience
- Healthcare Content Creators
- Medical Writers
- Digital Marketers in Healthcare
- Public Health Professionals
- Healthcare Communication Specialists
Learning Outcomes
By the end of this workshop, participants will:
- Gain hands-on experience in medical writing and UX writing
- Learn how to create digital assets that complement written content.
- Understand how to build tailored content strategies for various audiences, including consumers, healthcare professionals, and public health campaigns.
- Acquire skills to optimize content for social media engagement and healthcare marketing.
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Who can attend :
Training Program in Digital Communication Strategy for Pharma and Healthcare Business?
- Students from public health, hospital administration colleges
- Students from pharma, wellness, healthcare, allied sciences colleges
- Public health professionals
- Entrepreneurial doctors and healthcare professionals
- Healthcare professionals into marketing and communication
- Digital marketing members of hospital/pharma/medical devices
- Brand/product managers
- Healthcare-IT professionals
- Digital health/medicine/therapeutics professionals
- Payers/patient outreach professionals
AboutÂ
IMC is a Digital Health Transformation Solution Provider, offering:
Patient Experience
Delivering omni-channel patient experience and engagement solution across the continuum of care delivery.
Pharma Excellence
Enabling digital transformation from drug discovery to drug marketing using internet and social media strategies.
HCP Excellence
Engaging digital-savvy Health Care Professionals with knowledge solutions- research updates and medical information for clinical excellence.
Digital /e-Learning
Enabling digital transformation in medical and health education through innovative technologies, participation, collaboration and problem based learning approach.
AboutÂ
Instructor
- He brings over 20 years of experience in Branding, New Product Design and Development, Strategic Marketing, and Digital Health Transformation. He has been part of over 25 start-up/new business success stories across India, U.S.A, Europe, U.A.E, and South East Asia. He was associated with Pepper Square, IBSS, Pioneer Group, Piramal Group, Ernst & Young, Satyam, and Administrative Staff College of India prior to founding www.imcdigital.life – IMC – Digital Health Transformation Company in the year 2008.
- He is passionate about building digital health brands and marketing solutions. Thanks to his Indian Airforce roots, he has been fortunate enough to travel the length and width of India, thus he understands people socially and culturally better. In addition, his international marketing experience and exposure help him further to design usable branding solutions keeping the global trends and competition in mind.
- When he is not busy building brands, you can find him cycling and running – these activities are the secret sauce of his creative and strategic inclination. When his work is his passion, he enjoys waking up to different business challenges, to build unique success stories, and to deliver the promise to his customers, every single day.
- K-Factor from Masters from Indian School of Business, Pondicherry Central University, and IIMM-Pune.
Digital Health Communication Strategy for Pharmaceuticals, Wellness and Healthcare Business
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Past Masterclasses
