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Digital Communication Strategy for Pharma, Life Sciences and Healthcare Business

Elevate your career to the next level and be digitally ready!

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.

Aim and objective of Certification:

Strategic Planning

To guide participants in developing comprehensive digital communication strategies that align with organizational goals and objectives.

Expertise in Digital Communication

To equip participants with a deep understanding of digital communication strategies and practices relevant to the pharmaceutical, life sciences, and healthcare sectors.

Effective Content Creation

To teach participants how to create compelling and informative digital content that resonates with healthcare professionals, patients, and other stakeholders.

Audience Engagement

To help participants develop strategies for engaging healthcare professionals, patients, and the broader public through various digital channels.

Career Advancement

To support participants in advancing their careers by acquiring skills that are in high demand.

Innovation

To foster a mindset of innovation and adaptability, preparing participants to stay ahead of emerging trends and technologies in digital communication.

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.

The Certification in Digital Communication Strategy for Pharma and Healthcare Business aims:
Why Choose Our Digital Communication Strategy Training for Pharma and Healthcare?

Digital Accessibility

In today's digital age, your customers are online, and so should your communication strategies be.

Informed Decision-Making

Accurate health information is essential for informed decisions. Learn how to communicate effectively in the digital era.

Patient-Centric Focus:

The healthcare industry is shifting towards patient-centricity. Enhance communication between stakeholders for better patient experiences.

Training Gap

Many regions lack professional training, resulting in ineffective healthcare campaigns and misleading messages. MedEduPro Bridges this gap.

Digital Literacy

Gain the knowledge and skills needed to harness the full potential of digital media in healthcare.

Join us to excel in "digital healthcare communication" !

Who should join ?

Marketing and Brand Managers

Individuals responsible for promoting pharmaceutical products, medical devices, or healthcare services can benefit from understanding how digital communication strategies can enhance their marketing efforts.

Digital Marketers

Digital marketing professionals seeking to specialize in the pharmaceutical and healthcare industry will gain valuable insights into industry-specific strategies and regulations.

Product Managers

Those overseeing the development and promotion of healthcare products can benefit from understanding how digital communication can impact product success.

Medical Affairs Professionals

Individuals involved in medical affairs who need to communicate scientific and medical information to healthcare professionals can enhance their communication skills through this training.

Regulatory Affairs Specialists

Regulatory affairs experts working with pharmaceuticals, medical devices, or health products will benefit from learning how digital strategies can align with regulatory requirements.

Healthcare Communicators

Communication specialists within healthcare organizations and agencies can develop expertise in digital communication strategies tailored to the healthcare industry.

Public Relations Professionals

PR experts looking to navigate the unique challenges and opportunities of digital communication within the healthcare sector will find this training valuable.

Sales and Business Development Teams

Sales and business development professionals aiming to leverage digital channels to engage with healthcare professionals and customers can enhance their strategies.

Healthcare Consultants

Consultants advising healthcare organizations on communication and marketing strategies can broaden their knowledge of digital tactics.

Entrepreneurs

Individuals planning to start healthcare-related businesses or startups can gain insights into effective digital communication strategies for their ventures.

Pharmaceutical and Healthcare Executives

Senior executives and decision-makers in pharmaceutical and healthcare companies can benefit from understanding the strategic implications of digital communication.

Healthcare Providers

Doctors, nurses, pharmacists, and other healthcare providers looking to enhance their online presence and patient engagement through digital communication can find value in this program.

Healthcare Providers

Doctors, nurses, pharmacists, and other healthcare providers looking to enhance their online presence and patient engagement through digital communication can find value in this program.

Students and Researchers

Students pursuing degrees in healthcare, life sciences, or related fields can gain early exposure to digital communication strategies in the context of pharmaceuticals and healthcare.

Non-profit Organizations

Staff members of healthcare-focused non-profit organizations focused on fundraising, awareness, and patient advocacy can improve their digital communication efforts.

What makes this program unique ?

Pedagogy inspired by the principles of Problem-Based Learning Approach

Access to LMS

Every module is integrated with Assessments and assignment

Social Media Knowledge Resource Kit for medical and healthcare communication

Focus on content writing – messaging for HCPs and consumers/patients

Realtime case-studies and portfolios of IMCdigital.life and industry partners

Networking and Hackathon

Industry leadership interactions

  • Medical and Health Services Managers
  • Digital Business Strategy Development
  • Strategy and Corporate Development
  • Brand and product management
  • Digital marketing Specialist
  • Advertising, Promotion, and Marketing Managers
  • Social Media Brand Marketing
  • Health Educators and Community Health Workers
  • Digital Asset Management
  • E-Commerce Brand Management
  • Experience Design

The impact of digital technology in healthcare will continue to reverberate, with venture funding for health tech innovators at $14 billion in 2020 and expected to increase.—Deloitte, Trends in health tech investments (February 26, 2021)

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.

  1. To understand digital health communication and its role in modern healthcare.
  2. To identify target audience segments in healthcare of planned digital communication / campaign.
  3. To create user personas for customized communication and to understand audience needs, preferences, and digital behaviors.
  4. To develop a comprehensive digital communication strategy and set clear, measurable communication goals aligned with healthcare objectives.
  5. To select the Right Digital Channels and to plan cross-platform integration for message consistency.
  6. To create compelling digital healthcare content.
  7. To prepare for digital crisis communication scenarios and how to respond to negative feedback and manage online reputation effectively.
  8. To understand and refine strategies using data-driven insights.
  9. To understand engage patients through digital platforms and foster trust and long-term relationships through transparent communication.
  10. To prepare for the future of digital health communication

This course will help medical and healthcare professionals / students

To take up strategic marketing and communication career in the Medical, Healthcare, Pharmaceuticals , Bio-Tech, Medical Devices, IT, Nutrition, Wellness, and Start-ups businesses.

To help businesses to build brands using right content strategy to reach a wider audience base.

To build communication strategy for Patients and HCPs education.

To apply best industry practices for developing successful digital communication strategies.

Medical Writing , Healthcare Communication, Freelance writing, Developing and executing Healthcare Campaigns , Digital Communication, Social Media Marketing

Who can take up Training Program in Healthcare Communication and Social Media?

  • Entrepreneurial doctors and healthcare professionals
  • Hospital administrators
  • Healthcare professionals into marketing and communication
  • Digital marketing members of hospital/pharma/medical devices
  • Public health professionals
  • Brand/product managers
  • Healthcare-IT professionals
  • Digital health/medicine/therapeutics professionals
  • Payers/patient outreach professionals
  • Job aspirants
  • Freelancers/Consultants
  • Professionals from media/agencies
  • Students

The course curriculum consists of 6 modules along with one module-zero and integrated with industry based live case solving assignments.

Module 1 : Understanding Digital Health Communication

I. Definition and Scope of Digital Health Communication
II. Evolution of Healthcare Communication in the Digital Age
III. Role of Technology and Digital Platforms in Healthcare Communication

Module 2 : Target Audience and Persona Development

I. Identifying Target Audience Segments in Healthcare
II. Creating User Personas for Tailored Communication
III. Understanding Audience Needs, Preferences, and Digital Behavior

Module 3 : Crafting a Digital Health Communication Strategy

I. Steps in Developing a Comprehensive Communication Strategy
II. Defining Clear Communication Goals and Objectives
III. Aligning Digital Strategy with Overall Healthcare Goals

Module 4 : Choosing the Right Digital Channels

I. Overview of Various Digital Channels (Social Media, Websites, Apps, Email, etc.)
II. Matching Channels with Audience Segments and Communication Goals
III. Strategies for Cross-Platform Integration and Consistency

Module 5 : Content Creation and Curation

I. Crafting winning message for your Communication
II. Writing for Patient Communication
III. Writing for Scientific Communication

Module 6 : Crisis Communication and Reputation Management

I. Preparedness for Crisis Communication in the Digital Space
II. Responding to Negative Feedback and Managing Online Reputation
III. Strategies to Maintain Trust and Transparency During Crisis Situations

Module 7 : Data Analytics and Insights

I. Importance of Data Analytics in Digital Health Communication
II. Tracking Key Performance Indicators (KPIs) and Metrics
III. Using Insights to Refine and Optimize Communication Strategy

Module 8: Patient Engagement and Empowerment

I. Strategies for Encouraging Patient Engagement through Digital Platforms
II. Empowering Patients with Access to Accurate Health Information
III. Building Trust and Long-Term Relationships through Transparent Communication

Module 9: Future Trends in Digital Health Communication

I. Emerging Technologies (AI, Telehealth, Wearables) and Their Impact
II. Anticipating Evolving Audience Expectations and Communication Trends
III. Preparing for the Next Phase of Digital Health Communication

Assignment

Working through this training and the assignment requires the participant to apply the theoretical knowledge obtained through the courseware (Modules 2,3,4 and 5 ) into solving a real business digital health/medical communication problem.

The Module-1 is integrated with set of Instructions for the preparation and submission for Project Case.

To be eligible for the training completion certificate, every participant must complete the Master Assignment based on the Project Case submitted before starting Module-Two.

This Project Case could be based on any healthcare communication requirement/ campaign at their workplace (or could be provided by MedEduPro, if you don’t have any).

The Project Case is a real-time healthcare communication requirement/campaign at the participant’s workplace, which is chosen as the Master Assignment by them.

This PROJECT CASE, which runs parallelly to the course, is selected by the participants themselves, based on any healthcare communication requirement/problem at their workplace (or could be provided by MedEduPro, if you don’t have any). This PROJECT CASE should be sent to the MedEduPro Team for approval. The participant is advised not to work on the case unless it is approved.

The Master Assignment is a collective presentation of one final assignment based on your learning and application of Digital Communication Strategy for Pharma, Life Sciences and Healthcare Business ( Module 2 to 5) as per the Project Case submitted. You will solve the Project Case in 4 PARTS, starting from Module 2 through Module 5 running parallelly to the course.
Master Assignment = [ Assignment on Module-2 solving project case submitted + Assignment on Module-3 solving project case submitted + Assignment on Module-4 solving project case submitted + Assignment on Module-5 solving project case submitted]

Receive the completion certificate on solving master case discussed above.

About 

IMC

IMC is a Digital Health Transformation Solution Provider, offering:

Patient Experience -

Delivering omni-channel patient experience and engagement solution across the continuum of care delivery.

Pharma Excellence

Enabling digital transformation from drug discovery to drug marketing using internet and social media strategies.

HCP Excellence

Engaging digital-savvy Health Care Professionals with knowledge solutions- research updates and medical information for clinical excellence.

Digital /e-Learning

Enabling digital transformation in medical and health education through innovative technologies, participation, collaboration and problem based learning approach.

Vishwanand aka Vishy GovindaRaju

CEO

About 

Faculty

  • I bring over 20 years of experience in Branding, New Product Design and Development , Strategic Marketing and Digital Health Transformation. I have been part over 25 start-up / new business success stories across India, U.S.A, Europe, U.A.E and South East Asia. I was associated with pepper square, IBSS, Pioneer Group, Piramal Group, Ernst & Young, Satyam, and Administrative Staff College of India prior founding www.imcdigital.life – IMC – Digital Health Transformation Company in the year 2008.
  • I am passionate about building digital health brands and marketing solutions. Thanks to my Indian Airforce roots, I have been fortunate enough to travel the length and width of India, thus I understand people socially and culturally better. In addition, my international marketing experience and exposure helps me further to design usable branding solutions keeping the global trends and competition in mind.
  • When I am not busy building brands, you can find me cycling and running- these activities are the secret sauce of my creative and strategic inclination. When your work is your passion, you enjoy waking up to different business challenges, to build unique success stories, and to deliver the promise to your customers, every single day.
  • K-Factor from Masters from ISB, Pondicherry Central University and IIMM-Pune.

Duration & Credits

MedEduPro Definition of Credit Hour: A credit hour is the amount of work needed to achieve the intended learning outcomes as verified by evidence of student’s achievements being at par with the institutionally established standards. This reasonably approximates to not less than one hour of module learning or instructions over Zoom or WebEx or class-room and a minimum of two hours of time spent on understanding the given task, doing internet research and writing assignments by adopting the writing processes described in the training module.

The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices:

  • Zero Plagiarism – No participants shall submit the words, ideas, images, or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
  • Medically Accurate – All the assignments need to be medically accurate with reference cited.
  • Abiding to given style guide / instructions
  • Presentation of final assignment

credit points

30 Hours

Class-room instructions

120 Hours

additional student work towards research and writing of the assignments.

150 Hours

Duration: 3 Months

Fees : 15,555 + GST

Register Now

Digital Communication Strategy for Pharma and Healthcare Business

Personal Information

Background

Rs 30000

For Pan Indian Participant

$ 500

For International Participant

Rs 30000

For Pan Indian Participant

$ 500

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant

Rs 12000

For Pan Indian Participant

$ 200

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant