Elevate your career to the next level and be digitally ready!
Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.
Aim and objective of Certification:
To guide participants in developing comprehensive digital communication strategies that align with organizational goals and objectives.
To equip participants with a deep understanding of digital communication strategies and practices relevant to the pharmaceutical, life sciences, and healthcare sectors.
To teach participants how to create compelling and informative digital content that resonates with healthcare professionals, patients, and other stakeholders.
To help participants develop strategies for engaging healthcare professionals, patients, and the broader public through various digital channels.
To support participants in advancing their careers by acquiring skills that are in high demand.
To foster a mindset of innovation and adaptability, preparing participants to stay ahead of emerging trends and technologies in digital communication.
Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.
In today's digital age, your customers are online, and so should your communication strategies be.
Accurate health information is essential for informed decisions. Learn how to communicate effectively in the digital era.
The healthcare industry is shifting towards patient-centricity. Enhance communication between stakeholders for better patient experiences.
Many regions lack professional training, resulting in ineffective healthcare campaigns and misleading messages. MedEduPro Bridges this gap.
Gain the knowledge and skills needed to harness the full potential of digital media in healthcare.
Individuals responsible for promoting pharmaceutical products, medical devices, or healthcare services can benefit from understanding how digital communication strategies can enhance their marketing efforts.
Digital marketing professionals seeking to specialize in the pharmaceutical and healthcare industry will gain valuable insights into industry-specific strategies and regulations.
Those overseeing the development and promotion of healthcare products can benefit from understanding how digital communication can impact product success.
Individuals involved in medical affairs who need to communicate scientific and medical information to healthcare professionals can enhance their communication skills through this training.
Regulatory affairs experts working with pharmaceuticals, medical devices, or health products will benefit from learning how digital strategies can align with regulatory requirements.
Communication specialists within healthcare organizations and agencies can develop expertise in digital communication strategies tailored to the healthcare industry.
PR experts looking to navigate the unique challenges and opportunities of digital communication within the healthcare sector will find this training valuable.
Sales and business development professionals aiming to leverage digital channels to engage with healthcare professionals and customers can enhance their strategies.
Consultants advising healthcare organizations on communication and marketing strategies can broaden their knowledge of digital tactics.
Individuals planning to start healthcare-related businesses or startups can gain insights into effective digital communication strategies for their ventures.
Senior executives and decision-makers in pharmaceutical and healthcare companies can benefit from understanding the strategic implications of digital communication.
Doctors, nurses, pharmacists, and other healthcare providers looking to enhance their online presence and patient engagement through digital communication can find value in this program.
Doctors, nurses, pharmacists, and other healthcare providers looking to enhance their online presence and patient engagement through digital communication can find value in this program.
Students pursuing degrees in healthcare, life sciences, or related fields can gain early exposure to digital communication strategies in the context of pharmaceuticals and healthcare.
Staff members of healthcare-focused non-profit organizations focused on fundraising, awareness, and patient advocacy can improve their digital communication efforts.
Pedagogy inspired by the principles of Problem-Based Learning Approach
Access to LMS
Every module is integrated with Assessments and assignment
Social Media Knowledge Resource Kit for medical and healthcare communication
Focus on content writing – messaging for HCPs and consumers/patients
Realtime case-studies and portfolios of IMCdigital.life and industry partners
Networking and Hackathon
Industry leadership interactions
The impact of digital technology in healthcare will continue to reverberate, with venture funding for health tech innovators at $14 billion in 2020 and expected to increase.—Deloitte, Trends in health tech investments (February 26, 2021)
To take up strategic marketing and communication career in the Medical, Healthcare, Pharmaceuticals , Bio-Tech, Medical Devices, IT, Nutrition, Wellness, and Start-ups businesses.
To help businesses to build brands using right content strategy to reach a wider audience base.
To build communication strategy for Patients and HCPs education.
To apply best industry practices for developing successful digital communication strategies.
I. Definition and Scope of Digital Health Communication
II. Evolution of Healthcare Communication in the Digital Age
III. Role of Technology and Digital Platforms in Healthcare Communication
I. Identifying Target Audience Segments in Healthcare
II. Creating User Personas for Tailored Communication
III. Understanding Audience Needs, Preferences, and Digital Behavior
I. Steps in Developing a Comprehensive Communication Strategy
II. Defining Clear Communication Goals and Objectives
III. Aligning Digital Strategy with Overall Healthcare Goals
I. Overview of Various Digital Channels (Social Media, Websites, Apps, Email, etc.)
II. Matching Channels with Audience Segments and Communication Goals
III. Strategies for Cross-Platform Integration and Consistency
I. Crafting winning message for your Communication
II. Writing for Patient Communication
III. Writing for Scientific Communication
I. Preparedness for Crisis Communication in the Digital Space
II. Responding to Negative Feedback and Managing Online Reputation
III. Strategies to Maintain Trust and Transparency During Crisis Situations
I. Importance of Data Analytics in Digital Health Communication
II. Tracking Key Performance Indicators (KPIs) and Metrics
III. Using Insights to Refine and Optimize Communication Strategy
I. Strategies for Encouraging Patient Engagement through Digital Platforms
II. Empowering Patients with Access to Accurate Health Information
III. Building Trust and Long-Term Relationships through Transparent Communication
I. Emerging Technologies (AI, Telehealth, Wearables) and Their Impact
II. Anticipating Evolving Audience Expectations and Communication Trends
III. Preparing for the Next Phase of Digital Health Communication
Working through this training and the assignment requires the participant to apply the theoretical knowledge obtained through the courseware (Modules 2,3,4 and 5 ) into solving a real business digital health/medical communication problem.
The Module-1 is integrated with set of Instructions for the preparation and submission for Project Case.
To be eligible for the training completion certificate, every participant must complete the Master Assignment based on the Project Case submitted before starting Module-Two.
This Project Case could be based on any healthcare communication requirement/ campaign at their workplace (or could be provided by MedEduPro, if you don’t have any).
The Project Case is a real-time healthcare communication requirement/campaign at the participant’s workplace, which is chosen as the Master Assignment by them.
This PROJECT CASE, which runs parallelly to the course, is selected by the participants themselves, based on any healthcare communication requirement/problem at their workplace (or could be provided by MedEduPro, if you don’t have any). This PROJECT CASE should be sent to the MedEduPro Team for approval. The participant is advised not to work on the case unless it is approved.
The Master Assignment is a collective presentation of one final assignment based on your learning and application of Digital Communication Strategy for Pharma, Life Sciences and Healthcare Business ( Module 2 to 5) as per the Project Case submitted. You will solve the Project Case in 4 PARTS, starting from Module 2 through Module 5 running parallelly to the course.
Master Assignment = [ Assignment on Module-2 solving project case submitted + Assignment on Module-3 solving project case submitted + Assignment on Module-4 solving project case submitted + Assignment on Module-5 solving project case submitted]
Receive the completion certificate on solving master case discussed above.
About
Delivering omni-channel patient experience and engagement solution across the continuum of care delivery.
Enabling digital transformation from drug discovery to drug marketing using internet and social media strategies.
Engaging digital-savvy Health Care Professionals with knowledge solutions- research updates and medical information for clinical excellence.
Enabling digital transformation in medical and health education through innovative technologies, participation, collaboration and problem based learning approach.
About
MedEduPro Definition of Credit Hour: A credit hour is the amount of work needed to achieve the intended learning outcomes as verified by evidence of student’s achievements being at par with the institutionally established standards. This reasonably approximates to not less than one hour of module learning or instructions over Zoom or WebEx or class-room and a minimum of two hours of time spent on understanding the given task, doing internet research and writing assignments by adopting the writing processes described in the training module.
The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices:
Class-room instructions
additional student work towards research and writing of the assignments.
Digital Communication Strategy for Pharma and Healthcare Business
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