Elevate your career to the next level and be digitally ready!
– Into medical communication since 2007.Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.
On successful completion of the Digital Communication Strategy for Pharma , Life Sciences and Healthcare Business training program the participant will be perform:
⦁ Strategic Planning: Develop comprehensive digital communication strategies aligned with your organizational goals and objectives.
⦁ Expertise in Digital Communication: Cultivate communication strategies and practices tailored to the pharmaceutical, life sciences, and healthcare sectors.
⦁ Effective Content Creation: Craft compelling and informative digital content that resonates with healthcare professionals, patients, and stakeholders.
⦁ Audience Engagement: Formulate strategies to engage healthcare professionals, patients, and the broader public across various digital channels.
⦁ Innovation: Foster a culture of innovation and adaptability, keeping your team ahead of emerging trends and technologies in digital communication.
Skills you will gain
Working through this training and the assignment requires the participant to apply the theoretical knowledge obtained through the courseware (Modules 2,3,4 and 5 ) into solving a real business digital health/medical communication problem.
The Module-1 is integrated with set of Instructions for the preparation and submission for Project Case*.
The Project Case is a real-time healthcare communication requirement/campaign at the participant’s workplace, which is chosen as the Master Assignment by them.
This PROJECT CASE, which runs parallelly to the course, is selected by the participants themselves, based on any healthcare communication requirement/problem at their workplace (or could be provided by MedEduPro, if you don’t have any). This PROJECT CASE should be sent to the MedEduPro Team for approval. The participant is advised not to work on the case unless it is approved.
To be eligible for the training completion certificate, every participant must complete the Master Assignment* based on the Project Case submitted before starting Module-Two.
The Master Assignment is a collective presentation of one final assignment based on your learning and application of Digital Communication Strategy for Pharma, Life Sciences and Healthcare Business ( Module 2 to 5) as per the Project Case submitted. You will solve the Project Case in 4 PARTS, starting from Module 2 through Module 5 running parallelly to the course.
Master Assignment = [ Assignment on Module-2 solving project case submitted + Assignment on Module-3 solving project case submitted + Assignment on Module-4 solving project case submitted + Assignment on Module-5 solving project case submitted]
This Project Case could be based on any healthcare communication requirement/ campaign at their workplace (or could be provided by MedEduPro, if you don’t have any).
3 Months (Extension upto 6 Months)
Note :
The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices:
Zero Plagiarism – No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
Medically Accurate – All the assignments need to be medically accurate with reference cited.
Abiding to given style guide / instructions.
Program Excellence Officer
Digital Health Communication Strategy for Pharma, Life Sciences and Healthcare Business
Understanding Digital Health Communication
I. Definition and Scope of Digital Health Communication
II. Evolution of Healthcare Communication in the Digital Age
III. Role of Technology and Digital Platforms in Healthcare Communication
Target Audience and Persona Development
I. Identifying Target Audience Segments in Healthcare
II. Creating User Personas for Tailored Communication
III. Understanding Audience Needs, Preferences, and Digital Behavior
Crafting a Digital Health Communication Strategy
I. Steps in Developing a Comprehensive Communication Strategy
II. Defining Clear Communication Goals and Objectives
III. Aligning Digital Strategy with Overall Healthcare Goals
Choosing the Right Digital Channels
I. Overview of Various Digital Channels (Social Media, Websites, Apps, Email, etc.)
II. Matching Channels with Audience Segments and Communication Goals
III. Strategies for Cross-Platform Integration and Consistency
Content Creation and Curation
I. Crafting winning message for your Communication
II. Writing for Patient Communication
III. Writing for Scientific Communication
Crisis Communication and Reputation Management
I. Preparedness for Crisis Communication in the Digital Space
II. Responding to Negative Feedback and Managing Online Reputation
III. Strategies to Maintain Trust and Transparency During Crisis Situations
Data Analytics and Insights
I. Importance of Data Analytics in Digital Health Communication
II. Tracking Key Performance Indicators (KPIs) and Metrics
III. Using Insights to Refine and Optimize Communication Strategy
Patient Engagement and Empowerment
I. Strategies for Encouraging Patient Engagement through Digital Platforms
II. Empowering Patients with Access to Accurate Health Information
III. Building Trust and Long-Term Relationships through Transparent Communication
Future Trends in Digital Health Communication
I. Emerging Technologies (AI, Telehealth, Wearables) and Their Impact
II. Anticipating Evolving Audience Expectations and Communication Trends
III. Preparing for the Next Phase of Digital Health Communication
The program provides a real-time learning platform for participants to attain the requisite medical writing and digital health communication skills to excel in their career. The participants can complete the training anytime within the given duration from the enrolment date.
The program is designed based on our experience of digital health and our adoption of the best industry practices. Our team has experience of working on a wide range of digital health projects for its global clients. As an organization, we have trained over 3500 plus professionals worldwide. Our objective is to provide usable, affordable and experiential training for medical professionals. Knowledge Partner-IMC is into the business of Medical/Healthcare marketing and communication. Therefore, the participants get to learn the writing standard and its application based on a wide range of projects executed by the company for its clients worldwide.
Visit http://www.imcdigital.life to learn more about us.
The secret sauce of your success is your Practice through assignments. These assignments given after completion of milestones would help you and our team to assess your progress, identify the gaps, provide feedback and suggestions to improve it. Your assignments are reviewed by an experienced team who hold distinction in medical and healthcare communication. The tutorials are bundled with assignments to help evaluate your learning at each milestone. On successful completion of the assignments, you will be awarded with certification.
Online Campaign –
Module -1 :Understanding Digital Health Communication
Module -2 :Target Audience and Persona Development
Module-3 :Crafting a Digital Health Communication Strategy
Module-4:Choosing the Right Digital Channels
Module-5:Content Creation and Curation
Module-6:Crisis Communication and Reputation Management
Module-7:Data Analytics and Insights
Module-8:Patient Engagement and Empowerment
Working through this training and the assignment requires the participant to apply the theoretical knowledge obtained through the courseware (Modules 2,3,4 and 5 ) into solving a real business digital health/medical communication problem.
The Module-1 is integrated with set of Instructions for the preparation and submission for Project Case*.
The Project Case is a real-time healthcare communication requirement/campaign at the participant’s workplace, which is chosen as the Master Assignment by them.
This PROJECT CASE, which runs parallelly to the course, is selected by the participants themselves, based on any healthcare communication requirement/problem at their workplace (or could be provided by MedEduPro, if you don’t have any). This PROJECT CASE should be sent to the MedEduPro Team for approval. The participant is advised not to work on the case unless it is approved.
To be eligible for the training completion certificate, every participant must complete the Master Assignment* based on the Project Case submitted before starting Module-Two.
The Master Assignment is a collective presentation of one final assignment based on your learning and application of Digital Communication Strategy for Pharma, Life Sciences and Healthcare Business ( Module 2 to 5) as per the Project Case submitted. You will solve the Project Case in 4 PARTS, starting from Module 2 through Module 5 running parallelly to the course.
Master Assignment = [ Assignment on Module-2 solving project case submitted + Assignment on Module-3 solving project case submitted + Assignment on Module-4 solving project case submitted + Assignment on Module-5 solving project case submitted]
This Project Case could be based on any healthcare communication requirement/ campaign at their workplace (or could be provided by MedEduPro, if you don’t have any).
3 . Advise – Implement the feedback shared
Certification of Completion
The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices:
Zero Plagiarism – No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
Medically Accurate – All the assignments need to be medically accurate with reference cited.
Abiding to given style guide / instructions
First assignment submission at the of Milestone-1
Final Assignment is collective assignment having combined set activities testing the participants ability to draft patient/ consumer content writing, scientific writing , medico-marketing writing, e-learning and social-media content strategy development focused on one or two business cases.
Example: The participants could be asked to write content for Drug / Nutrition / Personalised Medicine/ Health App/ Medical Procedure / Medical Devices / Hospital Services.
As the first organization to launch a medical writing program, MedEduPro, has trained over 3000 + healthcare professionals worldwide.
The pedagogy used for the training is 3 A – Assignment, Assessment and Advice approach, building the learner’s career and employability skills to get Job Ready.
The core objective of MedEduPro is to provide usable, affordable and accessible Medical Education for Healthcare professionals and participants. Our program has therefore been designed to be affordable and help build the medical and healthcare communication community with the right skills for written communication.
MedEduPro team works on a wide range of medical writing projects for its global clients. Some of the program’s unique features are the assignments and feedback. The program offers integrated assessments and assignments to evaluate the learning process of the participants.
It is preferable but not necessary for a candidate to be from the healthcare/science background. While there are advantages to having a healthcare or life-sciences background, our course is designed to cover basics and facilitate your ability to research unfamiliar subjects in order to be able to pursue a career as a medical writer.
Our training provides all necessary skills and technique for any aspirant to become medical writer. However, writing is like an art – the more you practice, the better you become. The program offers integrated assignments and provides constant feedback to sharpen your writing skills.
Note: Your writing should not be only limited to given assignments. We suggest you practice your writing skills using our suggested guidelines and techniques. Many of our participants have built their own portfolio based on these assignments for bagging new projects and employment.
You have 3 months to finish the course. If you need an extension, you can request it through our administration stating the reason. However, even after that, you are unable to complete the course, you may be required to pay an additional charge ( 25% of program fees) to extend the training further
You should expect high quality, usable and an interactive up-to-date content. After you register for the training program, you will receive an email that contains your payment receipt and login ID. There are no Video recording, no CDs to load , and no books to read.
MedEduPro program is presented in an asynchronous format. This means that participants are not required to attend class at a certain time, but can login and access the program when it is most convenient for them. Participants will receive a 1-to-1 assessment from MedEduPro. MedEduPro will also provide feedback and suggestions to improve the participant’s progress.
Our programs are designed, developed and assessed by the qualified medical writers with extensive experience. On successful completion of the assignments of all milestones, the learners will be awarded with the completion certificate.
2 month.
This is based on average participant feedback, a participant generally spending about 12-15 hours per week is comfortably able to complete within 2 month of time. However, the validity of the training program will be given for 3 months. This includes online learning, responding to the postings and writing assignments. Your login credentials remain active for 3 months from the date of enrolment.
You may contact us through email at any needed time. If you ever need to contact someone directly, you can request a tele-conference, and we will be glad to contact you at the discretion of the administration depending on how urgent your request might be. You can also contact us.
If you know the basics of computers and the internet, you will find the online interaction easy and user-friendly.
The program is recognized and accepted by the corporates and educational institutes worldwide. The program is designed and executed by the professionals having rich experience in medical and clinical research writing. The objective of our program is to make learning simple and help establish a foundation for medical writing.
In simple words we say it’s not legal to allow other people to access the training courses that you paid for. If you share the login, you will be violating our license agreement. Please read our copyrights policy. MedEduPro program administrator keeps continuous watch of participant’s activity through the time spent, IP address, cookies etc. MedEduPro reserves the right to terminate access to this website at any time and without notice. Further this limited license terminates automatically, without notice, if you breach any of these Terms. Upon termination, you must immediately destroy any downloaded and printed materials.
We suggest uploading your resume …… and check for assignments/jobs/projects in our website.
Marketing and Brand Managers
Individuals responsible for promoting pharmaceutical products, medical devices, or healthcare services can benefit from understanding how digital communication strategies can enhance their marketing efforts.
Digital Marketers
Digital marketing professionals seeking to specialize in the pharmaceutical and healthcare industry will gain valuable insights into industry-specific strategies and regulations.
Product Managers
Those overseeing the development and promotion of healthcare products can benefit from understanding how digital communication can impact product success.
Medical Affairs Professionals
Individuals involved in medical affairs who need to communicate scientific and medical information to healthcare professionals can enhance their communication skills through this training.
Regulatory Affairs Specialists
Regulatory affairs experts working with pharmaceuticals, medical devices, or health products will benefit from learning how digital strategies can align with regulatory requirements.
Healthcare Communicators
Communication specialists within healthcare organizations and agencies can develop expertise in digital communication strategies tailored to the healthcare industry.
Public Relations Professionals
PR experts looking to navigate the unique challenges and opportunities of digital communication within the healthcare sector will find this training valuable.
Sales and Business Development Teams
Sales and business development professionals aiming to leverage digital channels to engage with healthcare professionals and customers can enhance their strategies.
Healthcare Consultants
Consultants advising healthcare organizations on communication and marketing strategies can broaden their knowledge of digital tactics.
Entrepreneurs
Individuals planning to start healthcare-related businesses or startups can gain insights into effective digital communication strategies for their ventures.
Pharmaceutical and Healthcare Executives
Senior executives and decision-makers in pharmaceutical and healthcare companies can benefit from understanding the strategic implications of digital communication.
Healthcare Providers
Doctors, nurses, pharmacists, and other healthcare providers looking to enhance their online presence and patient engagement through digital communication can find value in this program.
Students and Researchers
Students pursuing degrees in healthcare, life sciences, or related fields can gain early exposure to digital communication strategies in the context of pharmaceuticals and healthcare.
Non-profit Organizations
Staff members of healthcare-focused non-profit organizations focused on fundraising, awareness, and patient advocacy can improve their digital communication efforts.
I first off wanted to say that I am really enjoying this course for medical writing. It has been very informative and structured.
— Dr. Andrew Keenan
Aptly conceived, professionally organized and impeccably executed program that builds and harnesses the skills required to set one above all others. Plugs the spark and fires up dormant talents. A must for every Pharma professional who wants to excel.
— Sam Devanand
The medical writing course from infocusRx provided a comprehensive understanding of how the medical writing industry functions. The courseware provided me a broad understanding of different aspects highlighted with emphasis on subject matter expertise. Thank you for the support through valuable feedback on the assignments for practical knowledge.
— Archana
The medical writing course from infocusRx provided a comprehensive understanding of how the medical writing industry functions. The courseware provided me a broad understanding of different aspects highlighted with emphasis on subject matter expertise. Thank you for the support through valuable feedback on the assignments for practical knowledge.
— E. Rajesh
The course module was designed in a wonderful way encompassing the theoretical as well as the practical experience. The study module was user friendly and furnished a plethora of information. Moreover the webinars of Industry experts was a perfect means of brushing up the modules learned. Finally I would like to thank you for designing such a study module. It was of great help to me and I would be looking forward to get associated with you in the future.
— Joseph Anto
© 2024 by MedEduPro | Terms and Conditions | Copyrights
For International Participant
For International Participant
For Pan Indian Participant
For International Participant
For International Participant
For International Participant
