Creating Patient-Centric Content: Strategies for Engaging and Educating Patients
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– Into medical communication since 2007.This course will help medical and healthcare professionals to become more effective medical writers by understanding and applying the best practices shared with examples in the courseware. The course is divided into twelve modules with integrated assessments, sample practice assignments and review check-sheet to map your learning progress. The course focuses on developing winning marketing content and best practices to be successful medical communicator to write and develop marketing collateral’s including :Sales aids; Posters ; Sales/Consumer training materials; Product ads/Corporate ads ; Leave-behinds/flyers ;White paper; Case-studies; Business insight reports ;Proposal writing ;Product monographs ;Public relation materials ; Blogs ; Brochures and Web content.
The training in “Medico Marketing Writing – Pharma, Med-Tech, Devices, Wellness and Nutrition Businesses” is a custom designed program by industry experts meeting the global medical and health communication standards and hiring needs.
The program is powered by its unique 3 A – Assignment, Assessment and Advice upskilling model.
This course will help medical and healthcare professionals to become more effective medical writers by understanding and applying the best practices shared with examples in the courseware. The course is divided into twelve modules with integrated assessments, sample practice assignments and review check-sheet to map your learning progress. The course focuses on developing winning marketing content and best practices to be successful medical communicator to write and develop marketing collateral’s including :Sales aids; Posters ; Sales/Consumer training materials; Product ads/Corporate ads ; Leave-behinds/flyers ;White paper; Case-studies; Business insight reports ;Proposal writing ;Product monographs ;Public relation materials ; Blogs ; Brochures and Web content.
Skills you will gain
Choosing MedEduPro training programs means you get to work on industry-supported, up-to-date modern assignments. These assignments empower you to practice, boost your confidence, and highlight your writing skills as a strong portfolio during interviews or as valuable real-world experience.
Activity 1– Creating the following:
Activity 2-
3 Months
The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices:
Zero Plagiarism – No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
Medically Accurate – All the assignments need to be medically accurate with reference cited.
Abiding to given style guide / instructions.
Change to the course name: Medico Marketing Writing – Pharma, Med-Tech, Devices, Wellness and Nutrition Businesses
Program Excellence Officer
Scientific Writing for Medical Communication
Fundamentals of Marketing
Evolution of marketing
Healthcare Marketing Strategies
Marketing vs Advertisement Vs Branding
Understanding medico-marketing writing
Steps in writing a marketing material
Types of medico-marketing writing
E-LEARNING Writing
The program provides a real-time learning platform for participants to attain the requisite medical writing skills to excel in their career. The participants can complete the training anytime within 5 months of the enrolment date.
The program is designed based on our experience of medical writing and our adoption of the best industry practices. Our team has experience of working on a wide range of medical writing projects for its global clients. As an organization, we have trained over 2500 plus professionals worldwide in medical writing. Our objective is to provide usable, affordable and experiential training for medical professionals. IMC is into the business of Medical/Healthcare marketing and communication. Therefore, the participants get to learn the writing standard and its application based on a wide range of projects executed by the company for its clients worldwide.
Visit http://www.imcdigital.life to learn more about us.
The secret sauce of your medical writing success is your assignments. These assignments given after completion of milestones would help you and our team to assess your progress in writing and identify the gaps and provide feedback and suggestions to improve it. Your assignments are reviewed by an experienced team who hold distinction in medical writing. The tutorials are bundled with over 5+ sets of assignments to help evaluate your learning at each milestone. On successful completion of the assignments, you will be awarded with certification.
As working professionals/students, you get full flexibility to take up the training anytime and anywhere. If you know the basics of computers and internet, it would be very easy and a user-friendly learning experience. What you will need is a computer and an internet connection. This program is presented in an asynchronous format. It means that students are not required to attend class at a certain given time, but can login and access the program when it is most convenient for them.
Module -1: Fundamentals of Marketing
Module -2: Evolution of marketing
Module- 3: Healthcare Marketing Strategies
Module- 4 : Marketing vs Advertisement Vs Branding
Module –5 : Understanding medico-marketing writing
Module -6: Steps in writing a marketing material
Module -7 : Types of medico-marketing writing
Module -8: E-LEARNING Writing
Activity 1– Creating the following:
Activity 2-
3 . Advise – Implement the feedback shared
Certification of Completion
The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices:
Zero Plagiarism – No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
Medically Accurate – All the assignments need to be medically accurate with reference cited.
Abiding to given style guide / instructions
First assignment submission at the of Milestone-1
Final Assignment is collective assignment having combined set activities testing the participants ability to draft patient/ consumer content writing, scientific writing , medico-marketing writing, e-learning and social-media content strategy development focused on one or two business cases.
Example: The participants could be asked to write content for Drug / Nutrition / Personalised Medicine/ Health App/ Medical Procedure / Medical Devices / Hospital Services.
As the first organization to launch a medical writing program, MedEduPro, has trained over 3000 + healthcare professionals worldwide.
The pedagogy used for the training is 3 A – Assignment, Assessment and Advice approach, building the learner’s career and employability skills to get Job Ready.
The core objective of MedEduPro is to provide usable, affordable and accessible Medical Education for Healthcare professionals and participants. Our program has therefore been designed to be affordable and help build the medical and healthcare communication community with the right skills for written communication.
MedEduPro team works on a wide range of medical writing projects for its global clients. Some of the program’s unique features are the assignments and feedback. The program offers integrated assessments and assignments to evaluate the learning process of the participants.
Basics of Medical Writing and Healthcare Communications program is recommend for students and professionals , who want to start a career in medical writing and need a foundational understanding of the field.
It is preferable but not necessary for a candidate to be from the healthcare/science background. While there are advantages to having a healthcare or life-sciences background, our course is designed to cover basics and facilitate your ability to research unfamiliar subjects in order to be able to pursue a career as a medical writer.
Our training provides all necessary skills and technique for any aspirant to become medical writer. However, writing is like an art – the more you practice, the better you become. The program offers integrated assignments and provides constant feedback to sharpen your writing skills.
Note: Your writing should not be only limited to given assignments. We suggest you practice your writing skills using our suggested guidelines and techniques. Many of our participants have built their own portfolio based on these assignments for bagging new projects and employment.
You have 2 months to finish the course. If you need an extension, you can request it through our administration stating the reason. However, even after that, you are unable to complete the course, you may be required to pay an additional charge ( 25% of program fees) to extend the training further.
You should expect high quality, usable and an interactive up-to-date content. After you register for the training program, you will receive an email that contains your payment receipt and login ID. There are no Video recording, no CDs to load , and no books to read.
MedEduPro program is presented in an asynchronous format. This means that participants are not required to attend class at a certain time, but can login and access the program when it is most convenient for them. Participants will receive a 1-to-1 assessment from MedEduPro. MedEduPro will also provide feedback and suggestions to improve the participant’s progress.
Our programs are designed, developed and assessed by the qualified medical writers with extensive experience. On successful completion of the assignments of all milestones, the learners will be awarded with the completion certificate.
3 month.
This is based on average participant feedback, a participant generally spending about 12-15 hours per week is comfortably able to complete within 3 month of time. However, the validity of the training program will be given for 6 months. This includes online learning, responding to the postings and writing assignments. Your login credentials remain active for 12 months from the date of enrolment.
You may contact us through email at any needed time. If you ever need to contact someone directly, you can request a tele-conference, and we will be glad to contact you at the discretion of the administration depending on how urgent your request might be. You can also contact us.
If you know the basics of computers and the internet, you will find the online interaction easy and user-friendly.
The program is recognized and accepted by the corporates and educational institutes worldwide. The program is designed and executed by the professionals having rich experience in medical and clinical research writing. The objective of our program is to make learning simple and help establish a foundation for medical writing.
In simple words we say it’s not legal to allow other people to access the training courses that you paid for. If you share the login, you will be violating our license agreement. Please read our copyrights policy. MedEduPro program administrator keeps continuous watch of participant’s activity through the time spent, IP address, cookies etc. MedEduPro reserves the right to terminate access to this website at any time and without notice. Further this limited license terminates automatically, without notice, if you breach any of these Terms. Upon termination, you must immediately destroy any downloaded and printed materials.
We suggest uploading your resume …… and check for assignments/jobs/projects in our website.
Pharmaceutical Professionals: Pharma employees specializing in marketing pharmaceuticals, navigating regulations, and creating compliant marketing materials.
Med Device Experts: Professionals in the medical device sector, including engineers, regulatory specialists, and product managers, enhancing their ability to market medical devices to healthcare professionals and consumers.
Health Marketers: Marketing professionals in healthcare organizations, hospitals, clinics, or agencies creating content for healthcare products and services.
Med-Tech Specialists: Med-tech industry workers, such as software developers and engineers, keen on marketing healthcare technology solutions.
Wellness & Nutrition Pros: Experts in wellness, nutrition, or dietary supplements aiming to market health-related products effectively.
Healthcare Practitioners: Pharmacists, nurses, doctors, and healthcare providers seeking insights into pharmaceutical and healthcare service marketing
Experienced Medical Writers: Medical writers transitioning to healthcare marketing, leveraging their medical knowledge for marketing purposes.
Healthcare Students: Students in healthcare fields (e.g., pharmacy, medicine, marketing) gaining early exposure to medico marketing skills.
Entrepreneurs: Business founders planning healthcare-related ventures, needing effective marketing strategies for their products or services.
Regulatory Affairs Pros: Regulatory experts in pharmaceuticals, medical devices, or health products understanding marketing requirements and regulations.
Sales & Biz Development: Sales and business development teams improving their grasp of healthcare products and services for client and customer promotion.
Non-profit organization: Non-profit organization members in healthcare, wellness, or medical research improving marketing efforts for fundraising, awareness, and education campaigns.
I first off wanted to say that I am really enjoying this course for medical writing. It has been very informative and structured.
— Dr. Andrew Keenan
Aptly conceived, professionally organized and impeccably executed program that builds and harnesses the skills required to set one above all others. Plugs the spark and fires up dormant talents. A must for every Pharma professional who wants to excel.
— Sam Devanand
The medical writing course from infocusRx provided a comprehensive understanding of how the medical writing industry functions. The courseware provided me a broad understanding of different aspects highlighted with emphasis on subject matter expertise. Thank you for the support through valuable feedback on the assignments for practical knowledge.
— Archana
The medical writing course from infocusRx provided a comprehensive understanding of how the medical writing industry functions. The courseware provided me a broad understanding of different aspects highlighted with emphasis on subject matter expertise. Thank you for the support through valuable feedback on the assignments for practical knowledge.
— E. Rajesh
The course module was designed in a wonderful way encompassing the theoretical as well as the practical experience. The study module was user friendly and furnished a plethora of information. Moreover the webinars of Industry experts was a perfect means of brushing up the modules learned. Finally I would like to thank you for designing such a study module. It was of great help to me and I would be looking forward to get associated with you in the future.
— Joseph Anto
When we hear the term ‘clinical’, the image that come to mind is that of a hospital, a clinic or a healthcare center. Until recently, a profession in healthcare meant direct involvement with patient care; which is not entirely the case today. The avenues in healthcare have broadened to include professions that don’t necessarily mean working in a hospital or a clinic. These professions are non-clinical and require healthcare expertise outside the patient care settings. However, indirectly, the non-clinical professions work towards improving Patient Care- the basic motto of healthcare.
These non-clinical professions are a breakthrough in the conventional image of the healthcare sector. In a non-clinical setting, the doctor may become a healthcare business analyst weighing the pros and cons of setting up a medical device company. A nurse may play the role of a software analyst guiding a team of software professionals in preparing a software application for patient admission. A midwife may become a writer, educating expectant mothers through various informative articles on a related website.
The diversification of conventional roles in healthcare has attracted many aspirants from both- outside the sector as well as from within it. Not only are opportunities available for the first-timers, but also for seasoned clinicians who might want an alternate career option, in which case, their clinical experience is an added advantage indeed.
Many of you, in the course of your clinical practice, might have come across situations, where you thought you could have guided your clients in a better way. There might be instances when- as a doctor you felt that whatever you explained at length about cholelithiasis to a patient, not a single word was heeded to; as a nurse you felt that health education about care of a neonate to the new mother went unheard; as a physiotherapist you felt the patients do not exercise their muscles as per your instructions to or as a lab technician you found the patient has not prepared himself for the test as per the instructions All these scenarios point towards one common problem- COMMUNICATION GAP. We must understand that a patient represents a common man who does not understand the medical terminologies and are rather scared of then. Mention of a single term that bounces off their head, makes them dis-interested in the content- how ever valuable it might be. In contrast, there is another group- the peers- people who are well versed with medical language and are comfortable using it. Same communication for both the groups does not work; the content should be customized for each.
These are very few examples from a limited setting in healthcare; there are plenty of instances where ends do not meet because the information was not expressed or written properly, in the way the target audience would understand. Expressing or writing information the right way may sound easy, but can turn out to be a Herculean task when you actually get down to doing it. Expressing scientific thoughts or writing medical information the right way- is what we call MEDICAL WRITING– it is an essential and indispensible quality in the healthcare sector- be it clinical or non-clinical professions. This quality of writing right is inborn is some and imbibed by others. And it is never too late- to polish the skill if you already have it or to learn it if you don’t.
Contributing to Healthcare the WRITE way- Medical writing is one of the non-clinical ways to contribute to healthcare. It requires the art of a writer and science of a healthcare professional to make a complete medical writer.
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