Master Class | MedEduPro

Masterclass

Building Digital Health Communication Strategy for Pharmaceuticals, Wellness and Healthcare Business

Elevate your career to the next level and be digitally ready!

Powered By

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.

Learning Focus Area :

01

How to create Digital Assets that makes an impact? Learn the science behind successful and impactful digital media asset development.

02

How to write winning content for your digital health communication?

03

Digital Health Communication Strategy – Solving your healthcare/medical communication requirement/problem.

I.

Positioning your medical and healthcare communication goals

II.

Goal setting for your medical and healthcare communication

III.

Developing Strategies and Tactics for your medical and healthcare communication

IV.

Crafting winning message for your Communication

V.

Developing content strategy for omnichannel platforms

VI.

Selecting the right Social Media Tools for your campaign

VII.

Analysis of medical and healthcare communication and measuring the impact of your campaign

04

Digital futures: the intersection of technology and health. How to build usable products using content + design + technology ?

Benefits

Skill Enhancement

Participants will acquire practical skills in creating impactful digital assets, writing compelling content, and developing winning digital health communication strategies. This hands-on experience can significantly enhance their skill set.

Industry-Relevant Learning

The master class focuses on the current demands of the healthcare industry, ensuring that participants gain insights and strategies that are directly applicable to their professional roles.

Expert Guidance

The class provides an opportunity for participants to learn from industry experts who have hands-on experience in digital health communication. This exposure to real-world expertise can be invaluable.

Strategic Thinking

The master class delves into the strategic aspects of healthcare communication, covering goal setting, message crafting, and content strategy development. This helps participants think strategically about their communication efforts.

Omnichannel Approach

Understanding how to develop content strategies for omnichannel platforms is crucial in today's digital landscape. Participants will learn how to effectively utilize various channels for their healthcare communication campaigns.

Futuristic Perspective

Exploring the intersection of technology and health, the class addresses building usable products using content, design, and technology. This forward-looking approach prepares participants for the evolving landscape of digital health.

Career Advancement

Acquiring expertise in digital health communication positions participants as valuable assets in the pharmaceutical, wellness, and healthcare sectors. This can lead to career advancement opportunities.

College Reputation

Offering specialized master classes enhances the college's reputation for providing relevant and cutting-edge education. It demonstrates a commitment to staying current with industry trends and meeting the needs of today's professionals.

Pre-requisite

All the participants are requested to attend the masterclass with one Digital Health Communication Case to make the learning more impactful.

Here are some potential case examples that participants might bring:

Pharmaceutical Product Launch

Challenge: Developing a comprehensive digital communication strategy for the launch of a new pharmaceutical product.
Goals: Creating awareness, providing product information, and engaging healthcare professionals and potential consumers.

Wellness Campaign for a Health App

Challenge: Designing a digital communication plan to promote a wellness app.
Goals: Increasing app downloads, user engagement, and fostering a community around the app.

Hospital Services Promotion

Challenge: Promoting specialized medical services offered by a hospital through digital channels.
Goals: Attracting patients, establishing the hospital as an expert in specific medical areas, and increasing appointments.

Healthcare Event Promotion

Challenge: Using digital communication to promote and generate attendance for a healthcare seminar or workshop.
Goals: Increasing registrations, building anticipation, and creating a buzz around the event.

Patient Education Program

Challenge: Developing a digital communication strategy for educating patients on a specific health condition or treatment.
Goals: Providing valuable information, improving patient understanding, and fostering patient engagement

Telehealth Services Promotion

Challenge: Creating awareness and encouraging the adoption of telehealth services.
Goals: Increasing sign-ups, ensuring patients are comfortable with the technology, and promoting the convenience of telehealth.

Healthcare NGO Awareness Campaign

Challenge: Raising awareness and funds for a healthcare NGO through digital channels.
Goals: Garnering support, educating the public about the NGO's mission, and encouraging donations.

Clinical Trial Recruitment Campaign

Challenge: Using digital platforms to recruit participants for a clinical trial.
Goals: Reaching a specific target audience, providing clear trial information, and ensuring ethical recruitment practices.

Medical Device Launch

Challenge: Introducing a new medical device to healthcare professionals and consumers through digital communication.
Goals: Highlighting the device's benefits, addressing potential concerns, and facilitating inquiries.

Corporate Wellness Program Promotion

Challenge: Promoting a corporate wellness program to employees through digital channels.
Goals: Increasing participation, emphasizing the program's benefits, and fostering a healthy workplace culture.

On-Site

The one-day master class provides a unique opportunity for participants to gain practical skills, strategic insights, and industry-specific knowledge, while positioning the college as a leader in providing relevant and forward-thinking education.

Who can attend :

Training Program in Digital Communication Strategy for Pharma and Healthcare Business?

Students from public health, hospital administration colleges
Students from pharma, wellness, healthcare, allied sciences colleges
Public health professionals
Entrepreneurial doctors and healthcare professionals
Healthcare professionals into marketing and communication
Digital marketing members of hospital/pharma/medical devices
Brand/product managers
Healthcare-IT professionals
Digital health/medicine/therapeutics professionals
Payers/patient outreach professionals

Register Now

About

IMC is a Digital Health Transformation Solution Provider, offering:

Patient Experience

Delivering omni-channel patient experience and engagement solution across the continuum of care delivery.

Pharma Excellence

Enabling digital transformation from drug discovery to drug marketing using internet and social media strategies.

HCP Excellence

Engaging digital-savvy Health Care Professionals with knowledge solutions- research updates and medical information for clinical excellence.

Digital /e-Learning

Enabling digital transformation in medical and health education through innovative technologies, participation, collaboration and problem based learning approach.

About

Instructor

He brings over 20 years of experience in Branding, New Product Design and Development, Strategic Marketing, and Digital Health Transformation. He has been part of over 25 start-up/new business success stories across India, U.S.A, Europe, U.A.E, and South East Asia. He was associated with Pepper Square, IBSS, Pioneer Group, Piramal Group, Ernst & Young, Satyam, and Administrative Staff College of India prior to founding www.imcdigital.life – IMC – Digital Health Transformation Company in the year 2008.
He is passionate about building digital health brands and marketing solutions. Thanks to his Indian Airforce roots, he has been fortunate enough to travel the length and width of India, thus he understands people socially and culturally better. In addition, his international marketing experience and exposure help him further to design usable branding solutions keeping the global trends and competition in mind.
When he is not busy building brands, you can find him cycling and running – these activities are the secret sauce of his creative and strategic inclination. When his work is his passion, he enjoys waking up to different business challenges, to build unique success stories, and to deliver the promise to his customers, every single day.
K-Factor from Masters from Indian School of Business, Pondicherry Central University, and IIMM-Pune.