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Masterclass

Digital Health
Communication Strategy

Improving Healthcare and
Medical Communication

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Zoom Sessions - 3 (6 hours)

Date: 2nd , 4th & 6th September 2024
Time: 7:00 pm to 9:00 pm

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.

Learning Focus Area :

I.

Positioning your medical and healthcare communication goals

II.

Goal setting for your medical and healthcare communication

III.

Developing Strategies and Tactics for your medical and healthcare communication

IV.

Crafting winning message for your Communication

V.

Developing content strategy for omnichannel platforms

VI.

Selecting the right Social Media Tools for your campaign

VII.

Analysis of medical and healthcare communication and measuring the impact of your campaign

Session Timings

3 Sessions

2nd , 4th, 6th September 2024

Timing

7 to 9 p.m (Each session 2 hours)

Who can attend :

Training Program in Digital Communication Strategy for Pharma and Healthcare Business?

Register Now

About 

IMC is a Digital Health Transformation Solution Provider, offering:

Patient Experience

Delivering omni-channel patient experience and engagement solution across the continuum of care delivery.

Pharma Excellence

Enabling digital transformation from drug discovery to drug marketing using internet and social media strategies.

HCP Excellence

Engaging digital-savvy Health Care Professionals with knowledge solutions- research updates and medical information for clinical excellence.

Digital /e-Learning

Enabling digital transformation in medical and health education through innovative technologies, participation, collaboration and problem based learning approach.

About 

Instructor
  • He brings over 20 years of experience in Branding, New Product Design and Development, Strategic Marketing, and Digital Health Transformation. He has been part of over 25 start-up/new business success stories across India, U.S.A, Europe, U.A.E, and South East Asia. He was associated with Pepper Square, IBSS, Pioneer Group, Piramal Group, Ernst & Young, Satyam, and Administrative Staff College of India prior to founding www.imcdigital.life – IMC – Digital Health Transformation Company in the year 2008.  
  • He is passionate about building digital health brands and marketing solutions. Thanks to his Indian Airforce roots, he has been fortunate enough to travel the length and width of India, thus he understands people socially and culturally better. In addition, his international marketing experience and exposure help him further to design usable branding solutions keeping the global trends and competition in mind.  
  • When he is not busy building brands, you can find him cycling and running – these activities are the secret sauce of his creative and strategic inclination. When his work is his passion, he enjoys waking up to different business challenges, to build unique success stories, and to deliver the promise to his customers, every single day.  
  • K-Factor from Masters from Indian School of Business, Pondicherry Central University, and IIMM-Pune.

Vishwanand aka Vishy GovindaRaju

Digital Health Communication Strategy for Pharmaceuticals, Wellness and Healthcare Business

About

Past Masterclasses

Rs 30000

For Pan Indian Participant

$ 500

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant

Rs 12000

For Pan Indian Participant

$ 200

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant

Rs 30000

For Pan Indian Participant

$ 500

For International Participant