Strategic Medical Writing and Digital Health Communication

This course aims to equip you with a strong foundation in medical writing and skills required to create impactful digital assets and content strategies for pharmaceuticals, healthcare and digital health business. 

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Career Outlook

The portfolio of over 20 plus content strategies and digital assets could open door for the following career opportunities

Who is this course for ?

This course is designed for anyone who is interested in undergoing a formal training in medical writing and healthcare communication building digital assets and content strategies.

Key Highlights

Pioneer in MSL industry, India

Trainers with 20+ years of relevant experience

100% placement assistance

Internship and OJT opportunities with leading orgnisations

PROGRAM OVERVIEW

The "Medical Science Liaison Certification Course" is all about getting ready to be a Medical Science Liaison (MSL). MSL Certification Course offers interactive training for aspiring Medical Science Liaisons, empowering participants with essential skills and knowledge for effective engagement in the pharmaceutical, Nutraceutical & Medical Device industry.
The "Medical Science Liaison Certification Course" is hybrid in nature (Offline and online) divided into Twelve Modules having assignments and assessments.
Join our "Medical Science Liaison Certification Course" and unlock unparalleled networking opportunities within the healthcare industry.

Course Outlook

Explore the historical evolution and core responsibilities of Medical Science Liaisons (MSLs) in the pharmaceutical industry.

Analyze the historical, current, and future roles of MSLS globally, with insights into regional perspectives and career development.

Delve into the essential skill sets vital for Medical Science Liaisons (MSLs), including industry knowledge, professional development, communication prowess, and relationship building expertise.

Enhance your expertise as a Medical Science Liaison by mastering therapeutic areas, navigating healthcare changes, strategizing collaboration, and anticipating future trends.

Discover Clinical Data & Trials: Learn fundamentals, tackle challenges, and explore future trends in clinical research.

Dive into RA Responsibilities: Master fundamentals, tackle challenges, anticipate trends, and navigate global contexts in Regulatory Affairs and MSL collaboration.

Explore Drug Safety: Understand fundamentals, manage risk, devise communication strategies, and ensure regulatory compliance and ethical practices.

Discover its role, integration strategies, overcome challenges with compliance, and explore future trends for best practices.

Master KOL Engagement: Enhance communication, foster collaboration in IIS, leverage Real World Evidence (RWE), and delve into Health Economics & Outcomes Research (HEOR).

Modules

Understanding Strategic Medical Writing

  • What is Medical writing, Medical Communication and Healthcare Communication.
  • Evolution and types of Medical Writing and its scope.
  • Understanding the Concept The Patient Centred Healthcare Ecosystem.
  • Design Thinking in Medical Writing and Healthcare Communication
  • UX Writing for Medical and Healthcare Platforms.
  • How to create digital assets that makes an impact?
  • How to be Professional Medical writer, career opportunities and building success stories.

Integrated assessments

Assignments –  SMART digital assets on the given topics

Deliverables

  • Article Writing -1000 words text with supportive images
  • Infographic representation of the given topic
  • Storyboarding and production of video on the given topic using DIY tools.

Understanding Strategic Medical Writing

  • What is Medical writing, Medical Communication and Healthcare Communication.
  • Evolution and types of Medical Writing and its scope.
  • Understanding the Concept The Patient Centred Healthcare Ecosystem.
  • Design Thinking in Medical Writing and Healthcare Communication
  • UX Writing for Medical and Healthcare Platforms.
  • How to create digital assets that makes an impact?
  • How to be Professional Medical writer, career opportunities and building success stories.

Integrated assessments

Assignments

SMART digital assets on the given topics

  1. Article Writing -1000 words text with supportive images.
  2. Infographic representation of the given topic.
  3. Storyboarding and production of video on the given topic using DIY tools.

Understanding Digital Health Communication

  • Definition and Scope of Digital Health Communication
  • Evolution of Healthcare Communication in the Digital Age
  • Understanding – Digital Health, Digital Medicine and Digital Therapeutics and the role of medical writing in Digital Health Engagement.

Integrated assessments

Case presentation on developing content strategy for Digital Health Engagement.

Understanding Digital Health Communication

  • Definition and Scope of Digital Health Communication
  • Evolution of Healthcare Communication in the Digital Age
  • Understanding – Digital Health, Digital Medicine and Digital Therapeutics and the role of medical writing in Digital Health Engagement.

Integrated assessments

Content Strategies for Healthcare Professionals Communication

  • What is Healthcare Professionals Communication, types and objectives.
  • Omnichannel Strategy in HCPs engagement.
  • Content development to facilitate communication and collaboration among healthcare professionals:
    i. Scientific news
    ii. Scientific blogs
    iii. Newsletters
    iv. Leave-behind literature
    v. Product Videos/animation videos
    vi. Slide decks vii. CME – Continuing Medical Education content

SMART digital assets on the given topics

  1. Scientific news from given source. Delivery Format –
    • Text Content for SEO / SMM
    • Video
  2. Newsletter writing – Web format
  3. LBL – Text Content and Infographic
  4. Slide decks – PPT
  5. CME – e-learning course

Content Strategies for Healthcare Professionals Communication

  • What is Healthcare Professionals Communication, types and objectives.
  • Omnichannel Strategy in HCPs engagement.
  • Content development to facilitate communication and collaboration among healthcare professionals:
    i. Scientific news
    ii. Scientific blogs
    iii. Newsletters
    iv. Leave-behind literature
    v. Product Videos/animation videos
    vi. Slide decks vii. CME – Continuing Medical Education content

Integrated Assessments

Assignments

SMART digital assets on the given topics.

  1. Scientific news from given source. Delivery Format –
    • Text Content for SEO / SMM
    • Video
  2. Newsletter writing – Web format
  3. LBL – Text Content and Infographic
  4. Slide decks – PPT
  5. CME – e-learning course

Content Strategies for Patient Communication

  • Strategies for digital patient experience in healthcare system.
  • Omnichannel Strategy in patient experience and engagement.
  • Types of digital assets and platforms.
  • Developing digital assets and content strategies to enhance the patient experience:

i. Patient information portals/ apps
ii. Blogs
iii. Newsletter
iv. Education videos
v. Care guides and quick sheets
vi. Procedure guides and videos
vii. Engagement Tools

SMART digital assets on the given topics

  1. Patient information portals/ apps – UX Writing
  2.  Blogs – Article
  3. Newsletter – Web format
  4. ducation videos
  5. Care guides and quick sheets – Text, Infographic and Video
  6. Procedure guides- Text, Infographic and Video
  7. Quiz , Polls, Survey, Games

Content Strategies for Patient Communication

  • Strategies for digital patient experience in healthcare system.
  • Omnichannel Strategy in patient experience and engagement.
  • Types of digital assets and platforms.
  • Developing digital assets and content strategies to enhance the patient experience:

i. Patient information portals/ apps
ii. Blogs
iii. Newsletter
iv. Education videos
v. Care guides and quick sheets
vi. Procedure guides and videos
vii. Engagement Tools

Integrated Assessments

Assignments

SMART digital assets on the given topics.

  1. Patient information portals/ apps – UX Writing
  2. Blogs – Article
  3. Newsletter – Web format
  4. Education videos
  5. Care guides and quick sheets – Text, Infographic and Video
  6. Procedure guides- Text, Infographic and Video
  7. Quiz , Polls, Survey, Games

Design and Development of Digital Assets for Medico-Marketing and Branding

  • What is marketing?
  • Developing strategic marketing plan for your product or services marketing.
  • Understanding medico-marketing writing
  • Steps in writing a marketing material
  • Types of medico-marketing writing

i. Sales aids
ii. Posters
iii. Sales/Consumer training materials
iv. Product ads/Corporate ads
v. Leave-behinds/flyers
vi. White paper
vii. Case-studies
viii. Business insight reports
ix. Proposal writing
x. Product monographs
xi. Public relation materials
xii. Blogs
xiii. Web content
xiv. Brochures

SMART digital assets on the given topics

  1. Posters on given topic
  2. Sales/Consumer training materials – PPT
  3. Product ads/Corporate ads on given topic – Video
  4. Leave-behinds/flyers on given topic – PDF
  5. White paper on given topic – Text
  6. Case-studies on given topic – Text and PPT
  7. Product monographs on given topic – PPT
  8. Blogs on given topic – Text
  9. Webpage content on given topic – Text
  10. Brochures on given topic – Text with images

Design and Development of Digital Assets for Medico-Marketing and Branding

  • What is marketing?
  • Developing strategic marketing plan for your product or services marketing.
  • Understanding medico-marketing writing
  • Steps in writing a marketing material
  • Types of medico-marketing writing

i. Sales aids
ii. Posters
iii. Sales/Consumer training materials
iv. Product ads/Corporate ads
v. Leave-behinds/flyers
vi. White paper
vii. Case-studies
viii. Business insight reports
ix. Proposal writing
x. Product monographs
xi. Public relation materials
xii. Blogs
xiii. Web content
xiv. Brochures

Integrated Assessments

Assignments

SMART digital assets on the given topics.

  1. Posters on given topic.
  2. Sales/Consumer training materials – PPT.
  3. Product ads/Corporate ads on given topic – Video.
  4. Leave-behinds/flyers on given topic – PDF.
  5. White paper on given topic – Text.
  6. Case-studies on given topic – Text and PPT.
  7. Product monographs on given topic – PPT.
  8. Blogs on given topic – Text.
  9. Webpage content on given topic – Text.
  10. Brochures on given topic – Text with images.

Content Strategies Social Media Marketing

  • Understanding of Online Sales Process Buyer Cycle
  • Segmentation of Online Consumers based on their health care-seeking behavior
  • Developing a Social Media plan
  • Principles of effective social media writing
  • Developing content strategies for Social Media
  • How to write and build digital assets for Facebook , Twitter, Linkedin, Blogging.

SMART digital assets on the given topics

For a suggested brand (real/fictitious),

Activity 1

  • Writing brand introduction
  • Creating a brand persona
  • Writing social media objectives of your brand promotion
  • Analyse target market and media habits
  • Assess media platform for social media activities
  • Create social media content engagement plan
  • Assess challenges and considerations when rolling out social media plans

Activity 2

  • Create social media content to promote on i) Facebook, ii) LinkedIn, iii) Twitter and iv) Instagram.

Content Strategies Social Media Marketing

  • Understanding of Online Sales Process Buyer Cycle
  • Segmentation of Online Consumers based on their health care-seeking behavior
  • Developing a Social Media plan
  • Principles of effective social media writing
  • Developing content strategies for Social Media
  • How to write and build digital assets for Facebook , Twitter, Linkedin, Blogging.

Integrated Assessments

Assignments

SMART digital assets on the given topics.
For a suggested brand (real/fictitious),

Activity 1

  • Writing brand introduction
  • Creating a brand persona
  • Writing social media objectives of your brand promotion
  • Analyse target market and media habits
  • Assess media platform for social media activities
  • Create social media content engagement plan
  • Assess challenges and considerations when rolling out social media plans

Activity 2

  • Create social media content to promote on i) Facebook, ii) LinkedIn, iii) Twitter and iv) Instagram.

Content Strategies for Public Health Initiatives and Healthcare Campaigns

  • Positioning public health/ campaign goals
  • Goal setting and strategies development
  • Crafting compelling messages
  • Content strategy for omnichannel platforms
  • Social media tools selection
  • Campaign analysis and impact measurement

SMART digital assets on the given topics

Capstone project on digital health communication strategy.

Content Strategies for Public Health Initiatives and Healthcare Campaigns

  • Positioning public health/ campaign goals
  • Goal setting and strategies development
  • Crafting compelling messages
  • Content strategy for omnichannel platforms
  • Social media tools selection
  • Campaign analysis and impact measurement

Integrated Assessments

Assignments

SMART digital assets on the given topics.
Capstone project on digital health communication strategy.

Content Strategies for Public Health Initiatives and Healthcare Campaigns

  • Positioning public health/ campaign goals
  • Goal setting and strategies development
  • Crafting compelling messages
  • Content strategy for omnichannel platforms
  • Social media tools selection
  • Campaign analysis and impact measurement

SMART digital assets on the given topics

Capstone project on digital health communication strategy.

Duration : 3 months

  • *30 Hours: Classroom training by industry experts and Faculty.
  • *125 Hours: e-learning module instructions: This refers to the time you'll spend on the core instructional content provided through the e-learning modules in the courseware. Additionally, student work towards research and writing of the assignments: In addition to the module, there will be substantial time spent on conducting research and completing assignments.
  • If you can dedicate 10-15 hours per week to this program, you can expect to finish it within 2 months starting from the day you enroll. You will have access to the program's resources and content for a duration of one year. These time estimates are provided as a general guideline and can vary depending on individual learning speeds and engagement levels

Content Strategies for Public Health Initiatives and Healthcare Campaigns

  • Positioning public health/ campaign goals
  • Goal setting and strategies development
  • Crafting compelling messages
  • Content strategy for omnichannel platforms
  • Social media tools selection
  • Campaign analysis and impact measurement

SMART digital assets on the given topics

Capstone project on digital health communication strategy.

Certification of Completion

  • The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices.
  • Zero Plagiarism : No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
  • Medically Accurate : All the assignments need to be medically accurate with reference cited.
  • Abiding to given style guide / instructions

Trainer's Name and Profile

Dr. Abhijit Trailokya

Head Medical Affairs

Dr. Deepak Bachani

General Manager, Medical Affairs

Dr. Chaitanya Bhargave

Specialty Cluster Medical Lead

Dr. Qayum Mukaddam

Director-Business Strategy

Dr. Khokan Debnath

Senior General Manager

Dr. Deepak Langade

HOD- Department of Pharmacology

Dr. Sachin Suryawanshi

Director - Medical Services | India Business

Dr. Apurva Gawai

MBBS, MD, PGDBM, PGP-Diabetology

Dr. Kalpesh Dalvi

Head- Medical Services & Pharmacovigilance

Dr. Rahul Rathod

Medical Director

Dr. Anant Patil

Associate Professor, Department of Pharmacology

Rs 30000

For Pan Indian Participant

$ 500

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant

Rs 12000

For Pan Indian Participant

$ 200

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant

Rs 30000

For Pan Indian Participant

$ 500

For International Participant