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# Class Room

Mastering Medical & Digital Assets : From Strategy to Execution

Elevate your career to the next level and be digitally ready!

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9:00 AM to 4:00 PM | 26th October 2024

603, Saptagiri Towers Begumpet, Hyderabad

Basics of Medical Writing and Healthcare Communication

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Comprehensive Training in Medical Writing and Healthcare Communication

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Medical Writing for Consumer, Public Health and Patient Education

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Scientific Writing for Medical Communication

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Medico Marketing Writing

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Social Media Writing

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What makes this program unique?

Pedagogy inspired by the principles of Problem-Based Learning Approach

Access to LMS

Every module is integrated with Assessments and assignment

Social Media Knowledge Resource Kit for medical and healthcare communication

Focus on content writing – messaging for HCPs and consumers/patients

Realtime case-studies and portfolios of IMCdigital.life and industry partners

Networking and Hackathon

Industry leadership interactions

The course curriculum consists of 6 modules along with one module-zero and integrated with industry based live case solving assignments.

Module 0 : Foundation Program

  • Medical and Healthcare Communication in the Digital Era
  • Assignment brief and instructions for Master Case submission ( Customised training as per participants profile)

Module 1 : Audience Analysis

Positioning your medical and healthcare communication goals

Module 2 : Defining Objectives

Goal setting for your medical and healthcare communication

Module 3 : Selecting Strategy

Developing Strategies and Tactics for your medical and healthcare communication

Module 4 : Content Development

  • Writing for Patient Communication
  • Writing for Scientific Communication
  • Crafting winning message for your Communication

Module 5 : Digital and Social Communication Tool

  • Understanding Social Media Marketing
  • Developing content strategy for social platforms
  • Selecting the right Social Media Tools for your campaign

Module 6 : Review , Analysis and Impact

  • Analysis of medical and healthcare communication
  • Measuring the impact of your campaign

Rs 30000

For Pan Indian Participant

$ 500

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant

Rs 12000

For Pan Indian Participant

$ 200

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant

Rs 30000

For Pan Indian Participant

$ 500

For International Participant