This course aims to equip you with a strong foundation in medical writing and skills required to create impactful digital assets and content strategies for pharmaceuticals, healthcare and digital health business.
Asynchronous
( Anytime, Anywhere learning ) bundled with cases, digital assets and practise assignments for portfolio building.
3 months and 80 hours *
30th March 2024
For more details on the programme, contact
Asesh Mandal
digital@mededupro.com
+7842509890
Rs.11555+ Tax (Only assessments)
Rs.25555+ tax ( Certification)*
Classroom + LMS
(Anytime, Anywhere learning) bundled with cases, digital assets and practise assignments for portfolio building.
On Successful Completion of Programme.
1st July 2024
*Exclusive for Hyderabad city.
For more details reach us out
Digital technology and communication have revolutionized the healthcare system. This changing landscape demands professionals understand digital dynamics and build engaging digital assets and content strategy by applying the best industry practices to day-to-day operations and practice.
Digital technology and communication have revolutionized the healthcare system. This changing landscape demands professionals understand digital dynamics and build engaging digital assets and content strategy by applying the best industry practices to day-to-day operations and practice.
The Certified Program - “Strategic Medical Writing and Digital Health Communication” offers comprehensive training in creating medically accurate effective digital assets tailored specifically for the healthcare industry. The participants will gain practical skills and knowledge to develop engaging content strategies and digital assets for various stakeholders, including healthcare professionals, patients, and the general public.
The program is delivered by experienced professionals from IMC, you will be able to develop SMART – Simple, Medically Accurate, Research based Targeted digital assets and content strategy for your business. On successful completion of the Strategic Medical Writing and Digital Health Communication training program the participant will be able to perform:
Craft compelling and informative digital content that resonates with healthcare professionals, patients, and stakeholders.
Develop comprehensive digital communication strategies aligned with your organizational goals and objectives.
Cultivate communication strategies and practices tailored to the pharmaceutical, life sciences, and healthcare sectors.
Formulate strategies to engage healthcare professionals, patients, and the broader public across various digital channels.
Foster a culture of innovation and adaptability, keeping your team ahead of emerging trends and technologies in digital communication.
You will writing content related to medical and healthcare topics, for websites, blogs, publications, or educational materials.
You will be developing strategies for businesses, including healthcare organizations, to leverage digital technologies to achieve goals such as expanding online presence, reaching new markets, or improving efficiency.
You will be managing the branding and positioning of healthcare products or services in the market, including market research, product development, and promotional strategies.
Specializes in using digital channels such as social media, email, and online advertising to promote healthcare products or services and engage with patients or customers.
The line color style will help you to highlight the content in the accordion. It will also enable you to create a difference between the content of the accordion
Develops and executes marketing campaigns specifically tailored to social media platforms to enhance the visibility and engagement of healthcare brands.
Educates communities about health-related topics and promotes healthy behaviors to improve overall well-being, often employed by healthcare organizations or community health centers.
Manages digital assets such as images, videos, and documents within a healthcare organization to ensure they are organized, accessible, and utilized effectively for various purposes including marketing and education.
Manages the online presence and reputation of a healthcare brand within the e-commerce space, including product listings, customer reviews, and marketplace strategies.
Focuses on creating positive user experiences across various touchpoints within the healthcare industry, such as websites, apps, and physical spaces, to enhance patient satisfaction and loyalty.
Assignments – SMART digital assets on the given topics
SMART digital assets on the given topics
Case presentation on developing content strategy for Digital Health Engagement.
SMART digital assets on the given topics.
i. Patient information portals/ apps
ii. Blogs
iii. Newsletter
iv. Education videos
v. Care guides and quick sheets
vi. Procedure guides and videos
vii. Engagement Tools
i. Patient information portals/ apps
ii. Blogs
iii. Newsletter
iv. Education videos
v. Care guides and quick sheets
vi. Procedure guides and videos
vii. Engagement Tools
SMART digital assets on the given topics.
i. Sales aids
ii. Posters
iii. Sales/Consumer training materials
iv. Product ads/Corporate ads
v. Leave-behinds/flyers
vi. White paper
vii. Case-studies
viii. Business insight reports
ix. Proposal writing
x. Product monographs
xi. Public relation materials
xii. Blogs
xiii. Web content
xiv. Brochures
i. Sales aids
ii. Posters
iii. Sales/Consumer training materials
iv. Product ads/Corporate ads
v. Leave-behinds/flyers
vi. White paper
vii. Case-studies
viii. Business insight reports
ix. Proposal writing
x. Product monographs
xi. Public relation materials
xii. Blogs
xiii. Web content
xiv. Brochures
SMART digital assets on the given topics.
For a suggested brand (real/fictitious),
SMART digital assets on the given topics.
For a suggested brand (real/fictitious),
Capstone project on digital health communication strategy.
SMART digital assets on the given topics.
Capstone project on digital health communication strategy.
Capstone project on digital health communication strategy.
Capstone project on digital health communication strategy.
Students pursuing degrees in healthcare, life sciences, or related fields can gain early exposure to medical writing and digital communication strategies in the context of pharmaceuticals and healthcare.
Individuals responsible for promoting pharmaceutical products, medical devices, or healthcare services can benefit from understanding how medical writing and digital communication strategies can enhance their marketing efforts.
Digital marketing professionals seeking to specialize in the pharmaceutical and healthcare industry will gain valuable insights into industry-specific strategies and develop medically accurate content.
Those overseeing the development and promotion of healthcare products can benefit from understanding how UX Writing and digital communication can impact product success.
Individuals involved in medical affairs who need to communicate scientific and medical information to healthcare professionals can enhance their communication skills through this training.
Communication specialists within healthcare organizations and agencies can develop expertise in medical writing and digital communication strategies tailored to the healthcare industry.
PR experts looking to navigate the unique challenges and opportunities of digital communication within the healthcare sector will find this training valuable.
Sales and business development professionals aiming to leverage digital channels to engage with healthcare professionals and customers can enhance their strategies.
Consultants advising healthcare organizations on communication and marketing strategies can broaden their knowledge of digital tactics.
Individuals planning to start healthcare-related businesses or startups can gain insights into effective digital communication strategies for their ventures.
Senior executives and decision-makers in pharmaceutical and healthcare companies can benefit from understanding the strategic implications of digital communication.
Doctors, nurses, pharmacists, and other healthcare providers looking to enhance their online presence and patient engagement through digital communication can find value in this program.
Staff members of healthcare-focused non-profit organizations focused on fundraising, awareness, and patient advocacy can improve their digital communication efforts.
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