Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.
Learning Focus Area :
How to build an Omnichannel Commercial Model for Pharma, Wellness & Healthcare Business.
How to create Digital Assets that makes an impact? Learn the science behind successful and impactful digital media asset development.
Value Proposition Canvas Workshop -Building right positioning strategy for your product or services.
Project Case/ Master Assignment– Selected by the participants themselves, based on any healthcare/medical communication requirement/problem at their workplace. Participants will solve the project case in 6 parts-
Crafting Winning Message
Selecting Digital and Social Communication Tool
Review, Analysis, and Impact
Introduction to Medical and Healthcare Communication in the Digital Era
Audience Analysis – Positioning your medical and healthcare communication goals
Defining Objectives – Goal setting for your medical and healthcare communication
Selecting Strategy– Developing Strategies and Tactics for your medical and healthcare communication
Crafting winning message , Content development for Patient and Scientific Communication and
Digital and Social Communication Tool -Understanding Social Media Marketing Developing content strategy for social platforms
Review , Analysis and Impact
Assessment & Review @IMC Begumpet Office (Date will be announced during the Workshop)