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Workshop

Digital Communication Strategy for Pharma, Wellness & Healthcare Business

Elevate your career to the next level and be digitally ready!

Date : 10 th Dec 2022  |  Venue : Taj Deccan, Banjara Hills  |  Time : Sharp 9AM – 5PM

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Hyderabad

Date : 10 th Dec 2022
Venue : Taj Deccan, Banjara Hills
Time : Sharp 9AM – 5PM

Mumbai

Date : 21 st Jan 2023

Venue : TBA

Time : Sharp 9AM – 5PM

Bangalore

Date : 4 th Feb 2023

Venue : TBA

Time : Sharp 9AM – 5PM

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.

Learning Focus Area :

01

How to build an Omnichannel Commercial Model for Pharma, Wellness & Healthcare Business.

02

How to create Digital Assets that makes an impact? Learn the science behind successful and impactful digital media asset development.

03

Value Proposition Canvas Workshop -Building right positioning strategy for your product or services.

04

Project Case/ Master Assignment– Selected by the participants themselves, based on any healthcare/medical communication requirement/problem at their workplace. Participants will solve the project case in 6 parts-

a.

Audience Analysis

b.

Defining Objectives

c.

Selecting Strategy

d.

Crafting Winning Message

e.

Selecting Digital and Social Communication Tool

f.

Review, Analysis, and Impact

01

Introduction to Medical and Healthcare Communication in the Digital Era

02

Audience Analysis – Positioning your medical and healthcare communication goals

03

Defining Objectives – Goal setting for your medical and healthcare communication

04

Selecting Strategy– Developing Strategies and Tactics for your medical and healthcare communication

05

Crafting winning message , Content development for Patient and Scientific Communication and

06

Digital and Social Communication Tool -Understanding Social Media Marketing Developing content strategy for social platforms

07

Review , Analysis and Impact

Assessment & Review @IMC Begumpet Office (Date will be announced during the Workshop)

Workshop fee :

5000 / -

Per Person

For Group Registration Call : 

Asesh Mondal  :  78425 09890
Who can attend :

Training Program in Digital Communication Strategy for Pharma and Healthcare Business?

About 

IMC is a Digital Health Transformation Solution Provider, offering:

Patient Experience

Delivering omni-channel patient experience and engagement solution across the continuum of care delivery.

Pharma Excellence

Enabling digital transformation from drug discovery to drug marketing using internet and social media strategies.

HCP Excellence

Engaging digital-savvy Health Care Professionals with knowledge solutions- research updates and medical information for clinical excellence.

Digital /e-Learning

Enabling digital transformation in medical and health education through innovative technologies, participation, collaboration and problem based learning approach.

About 

Faculty
  • I bring over 20 years of experience in Branding, New Product Design and Development , Strategic Marketing and Digital Health Transformation. I have been part over 25 start-up / new business success stories across India, U.S.A, Europe, U.A.E and South East Asia. I was associated with pepper square, IBSS, Pioneer Group, Piramal Group, Ernst & Young, Satyam, and Administrative Staff College of India prior founding www.imcdigital.life – IMC – Digital Health Transformation Company in the year 2008.
  • I am passionate about building digital health brands and marketing solutions. Thanks to my Indian Airforce roots, I have been fortunate enough to travel the length and width of India, thus I understand people socially and culturally better. In addition, my international marketing experience and exposure helps me further to design usable branding solutions keeping the global trends and competition in mind.
  • When I am not busy building brands, you can find me cycling and running- these activities are the secret sauce of my creative and strategic inclination. When your work is your passion, you enjoy waking up to different business challenges, to build unique success stories, and to deliver the promise to your customers, every single day.
  • K-Factor from Masters from ISB, Pondicherry Central University and IIMM-Pune.

Vishwanand aka Vishy GovindaRaju

CEO

Digital Communication Strategy for Pharma, Wellness & Healthcare Business

Rs 30000

For Pan Indian Participant

$ 500

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant

Rs 12000

For Pan Indian Participant

$ 200

For International Participant

Rs 15000

For Pan Indian Participant

$ 250

For International Participant

Rs 30000

For Pan Indian Participant

$ 500

For International Participant